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Master of Market Research
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Master of Market Research

go to a list of Masters programmes in Market Research

Postgraduate degree in Market Research – different places, different contents

In your Master of Market Research you focus on topics such as consumer behaviour, marketing strategies and market rules. This is a Masters programme for research experts, whereby market research is conducted both quantitative and qualitative. In surveys, face-to-face interviews or behavioral observation, you conduct analyses on the consumers‘ economic and social environment.

The Master of Market Research is a very distinct study programme, that differs a lot, depending on the university offering it. This explains, too, why it is a tough task to describe actual study contents. While one university may specialise on market technologies, another will concentrate on sustainable consumption.

In an average of four semesters, you will accomplish an interesting, hands-on Masters degree programme in Market Research. Whether you are entitled a Master of Arts or Science usually depends on the country, university and individual programme you opt for.

Market Research career prospects with a Masters degree

A Masters degree in Market research naturally opens up a variety of career prospects in marketing, consumer behavioural analysis and sales. However, you can find job opportunities in these areas of expertise, not only in economic enterprises, but in public institutions, NGOs, consumer protection and the R&D sector as well.

Choose one of the universities below to study the Master of Market Research:

    study programmes     universities
comprehensive profile   Global Marketing and Consumer Culture   comprehensive profile   University of Southern Denmark (SDU)
comprehensive profile   Behavioral Ethics, Economics and Psychology   comprehensive profile   Institut der deutschen Wirtschaft Köln Akademie GmbH (IW Akademie) in Kooperation mit der Technischen Hochschule Köln (TH Köln)
  Consumer Psychology   comprehensive profile   Anglia Ruskin University
  Marketing (Research)   comprehensive profile   University of Birmingham
  Statistics and Operational Research (STOR-i)     Lancaster University
  Marketing Analytics     University of Southampton
  Consumer Analytics and Marketing Strategy     University of Leeds
  Research for Public Policy and Practice     University College London
  Marketing Management and Strategy     Plymouth University
  Economic Development in Emerging Markets     University of Reading
  Coaching and Behavioural Change     Henley Business School
  Cognitive Behavioural Therapy     Buckinghamshire New University
  Quantitative Research Methods     University College London
  Marketing     Kingston University
  Psychological Research Methods     Birkbeck, University of London
  Social and Market Research     Plymouth University
  Advanced Marketing Management     Lancaster University
  Social Policy and Social Research     University College London
  Digital Marketing     York St John University
  Behavioural Finance     Henley Business School
  Consumer Psychology with Business     Bangor University
  Organizational Behaviour     Birkbeck, University of London
  Marketing     University of Exeter
  Marketing     Aberystwyth University
  Consumer Behaviour     Goldsmiths, University of London
  MSc Fashion, Design & Luxury Management     London School of Business and Finance
  Management and Marketing     Aberystwyth University
  Marketing Communications and Advertising     Kingston University
  Praktikant Projekt Management ebay Deutschland - 6 Monate (Analyse der Markt - / Wettbewerbssituation)     eBay inc.
  Marketing, Consumption & Society     University of Limerick
  Kundenbeziehungsmanagement     Technische Universität Chemnitz
  Management und Märkte     Universität Siegen
  Evaluation     Rheinische Friedrich-Wilhelms-Universität Bonn
  Creative Communication & Brand Management     Hochschule Pforzheim
  Social Science (eResearch and Social Analytics)     University of the Western Sydney
  Consumer Affairs (EURECA)     TUM School of Management
  Analytics (Research)     University of Technology Sydney (UTS)
  Luxury (M1)     INSIGNIS Business School - Groupe INSEEC
  Retailing     Zeppelin Universität Friedrichshafen
  ...     ...

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