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If you want to become a marketing expert, the Master of Marketing is the best choice!

Master of Marketing

go to a list of Masters programmes in Marketing

Overview – Master of Marketing

The goal of each and every organisation is to understand a customer’s needs, satisfy these needs and generate a profit. Marketing’s role within the organisation is to identify potential customers and create a business plan that fulfils these needs.

A Masters degree in Marketing teaches the core principles of Marketing. However, the main focus of this course lies on analytical and decision-making skills. These skills are covered and tested in various modules, such as strategic marketing decisions, understanding buyer behaviour, market research analysis, etc. The overall aim is to prepare you for a final marketing project that combines both practical skills and theoretical knowledge.

Generally, a Masters degree in Marketing can be completed in one year of full-time study. Admission criteria are similar at most universities; they require a good first degree in a subject other than marketing.

Career prospects with a Master of Marketing

Upon completion of this Masters programme, your employment opportunities will mainly lie sales, advertising and market research. Some examples of job positions are:

  • Executive tasks in marketing departments
  • Creative and strategic positions in the advertising industry
  • Managing marketing and advertising agencies
  • Market researcher

The following universities offer a Master of Marketing:

    study programmes     universities
comprehensive profile   International Tourism and Leisure Management   comprehensive profile   University of Southern Denmark (SDU)
comprehensive profile   International Sport and Event Management   comprehensive profile   BiTS Hochschule
comprehensive profile   International Business and Marketing   comprehensive profile   University of Southern Denmark (SDU)
comprehensive profile   Marketing and Innovation   comprehensive profile   University of Southern Denmark (SDU)
comprehensive profile   MSc Marketing Management   comprehensive profile   Toulouse Business School - Barcelona Campus
comprehensive profile   International Marketing   comprehensive profile   Newcastle University Business School
comprehensive profile   International Tourism   comprehensive profile   University of Lugano
comprehensive profile   Persuasive Communication   comprehensive profile   University of Amsterdam
comprehensive profile   Master of China-Europe Business Studies   comprehensive profile   Antwerp Management School
comprehensive profile   E-Business (Information Systems)   comprehensive profile   Newcastle University Business School
comprehensive profile   E-Business (E-Marketing)   comprehensive profile   Newcastle University Business School
comprehensive profile   Marketing, Globalisation and Culture   comprehensive profile   University of Southern Denmark (SDU)
comprehensive profile   3Continent Master in Strategic Marketing   comprehensive profile   Antwerp Management School
comprehensive profile   Business Administration Major Tourism   comprehensive profile   Hochschule für Technik und Wirtschaft HTW Chur
comprehensive profile   Applied Economic Sciences: Business Economics   comprehensive profile   University of Antwerp
comprehensive profile   International Marketing   comprehensive profile   Jönköping University
comprehensive profile   Executive Programme in Management Studies   comprehensive profile   University of Amsterdam
comprehensive profile   Corporate Communication   comprehensive profile   University of Lugano
comprehensive profile   Marketing   comprehensive profile   University of Lugano
comprehensive profile   E-Business   comprehensive profile   Newcastle University Business School
comprehensive profile   Master in Imagineering   comprehensive profile   NHTV Breda
comprehensive profile   Entertainment Communication   comprehensive profile   University of Amsterdam
comprehensive profile   Marketing & Sales   comprehensive profile   EAE Business School
comprehensive profile   Brand Management and Marketing Communication   comprehensive profile   University of Southern Denmark (SDU)
comprehensive profile   MSc in Luxury Management & Marketing     emlyon business school
comprehensive profile   International Marketing and Sales     Hochschule Aalen
comprehensive profile   Marketing and Sales     IMC Fachhochschule Krems
comprehensive profile   Tourism and Leisure Management     IMC Fachhochschule Krems
  Marketing & Business Analysis   comprehensive profile   University of Edinburgh
  Marketing Online y Comercio Electrónico   comprehensive profile   EAE Business School
  General Management Executive MBA   comprehensive profile   MCI Management Center Innsbruck
  Dirección de Marketing y Gestión Comercial   comprehensive profile   EAE Business School
  International Marketing   comprehensive profile   Glasgow Caledonian University
  Luxury Brand Management   comprehensive profile   Glasgow Caledonian University
  International Marketing   comprehensive profile   Sheffield Hallam University
  Global Marketing and Innovation Management   comprehensive profile   University of Southern Denmark (SDU)
  ...     ...

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