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3Continent Master in Strategic Marketing
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Name of the Masters programme

3Continent Master in Strategic Marketing


Institution

Antwerp Management School


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    3Continent Master in Strategic Marketing
  • Brief profile
  • Course content
  • Career
  • Admission
  • Impressions
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Master 3Continent Master in Strategic Marketing at Antwerp Management School

This unique 10 month full time master program, students will study and gain practical experience in Antwerp, Brazil and New York. It will provide students with advanced market research, quantitative and qualitative data analysis, strategic planning and marketing skills in a unique global setting. Equipped with those advanced skills, you will be fully prepared to build a successful career in Global marketing and business wherever in the world you choose to work.

In the first semester in Antwerp you get acquainted with business and the global business context followed by the foundations of marketing management & strategic management in light of recent developments. We uncover the dynamics of consumer behavior where we will also dive into neurologic aspects of consumers. Later in this semester, students will dig deeper into specific applications in the fields of Business to Business Marketing and Global Marketing.

At the beginning of January students embark on a 2 week study tour in Brazil, to learn about new sustainable business opportunities and modern marketing, using social and online media in a grass roots economy. We deliberately choose to go to Fortaleza in Céara in the Northeast of Brazil since this province is still in full expansion and the characteristics of a developing region can still be observed.
In the second half of January you move for 2 semesters, to New York City, the “Valhalla of Marketing”, where Fordham Gabelli School of Business welcomes you at their campus in the very heart of Manhattan. Until the beginning of July you will learn about marketing topics such as data driven marketing decisions, consumer insights, digital marketing analytics, marketing strategy, marketing decision models … and you will work on a marketing project with a company located in New York.
 


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Master 3Continent Master in Strategic Marketing at Antwerp Management School: Content

SEMESTER 1 - ANTWERP-BRAZIL (SEPTEMBER TILL JANUARY 15)

  • Perspectives on Global Business and its environment
  • Customer driven Marketing
  • Consumer Behavior
  • Marketing Research Portfolio
  • B2B & Global Marketing
  • Study Tour Brazil: Bottom of the pyramid marketing
  • Personal & Career Development

SEMESTER 2 & 3 - NEW YORK (JANUARY 20 – JULY 1ST)

  • Data Driven Marketing Decisions
  • Revealing consumer insights
  • Language of consumers
  • Applied Customer Relationship Management
  • Digital Marketing Analytics
  • Marketing Strategy
  • Marketing Decision Models
  • Applied project
  • Personal & Career Development

 


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Master 3Continent Master in Strategic Marketing at Antwerp Management School: Career

The 3Continent Master in Strategic Marketing program offers you a unique advantage over other students due to the intense contact with three distinct and important business cultures. Graduates looking for an international business career will not only find more opportunities, their careers will be accelerated on the fast track to success. Many are expected to find work in a country other than their native country.


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Master 3Continent Master in Strategic Marketing at Antwerp Management School: Admission

Candidates applying for the 3Continent Master in Strategic Marketing should hold a degree that represents 4 years of full-time study at university level, resulting in a master’s degree or an equivalent bachelor’s degree (a full time, 4-year curriculum). It is possible to apply before you have completed your studies. In this case, the selection procedure will take place under the assumption that you graduate from your present studies before starting the program. Fluency in English, both written and spoken is required.


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3Continent Master in Strategic Marketing - Impressions of your Masters study


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Institution

Antwerp Management School


Location: Antwerp Management School Sint-Jacobsmarkt 9-13
B 2000 Antwerpen
Belgien
Flemish Brabant
T   +32 3 265 40 11
E   Laura.Hoste@ams.ac.be

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Facts about the Masters programme

Location

Antwerpen

Field of study

Business & Economics

Degree

Language

English

Start

fall/winter semester

Application deadline

ask the institution

Type of study

Full-time

Duration of study: 1 year

Tuition fees EU: no information

Tuition fees Non EU: no information

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Facts about the Masters programme

Location

Antwerpen

Field of study

Business & Economics

Degree

Language

English

Start

fall/winter semester

Application deadline

ask the institution

Type of study

Full-time

Duration of study: 1 year

Tuition fees EU: no information

Tuition fees Non EU: no information

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