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Advanced International Business Management and Marketing (Dual Award)
Newcastle University Business School

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Name of the Masters programme

Advanced International Business Management and Marketing (Dual Award)


Institution

Newcastle University Business School


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    Advanced International Business Management and Marketing (Dual Award)
  • Brief profile
  • Course content
  • Career
  • Admission
  • Impressions
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  • How to apply
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Master Advanced International Business Management and Marketing (Dual Award) at Newcastle University Business School

Our Advanced International Business Management and Marketing Dual Award course has been designed to meet the needs of excellent graduates who aspire to a global role in management and marketing.

This course covers the main aspects of business management and marketing in an international context, such as international business strategy, international corporate finance, international marketing, customer relationship management.

On successful completion, you will be awarded:

  • Advanced International Business Management and Marketing MSc from Newcastle University and
  • International Business Management and Marketing MSc from the University of Groningen


Your studies will involve comparative analysis of countries, institutions, cultures and markets, the strategic decision-making of companies operating internationally, and the marketing of their products and services on an international scale. This focus will be deepened through a joint dissertation on a relevant topic in international business management and marketing.

To solve issues experienced by internationally orientated organisations, you will learn to use analytical frameworks drawn from marketing, corporate governance and international business theory. You will acquire deep knowledge in the relevant fields of international business management and marketing, including advanced skills in the analysis of markets in an international context and the ability to design and conduct an independent piece of research.

You will develop a ‘sharp eye’ for the mechanisms by which such organisations operate, preparing you for a range of positions in international, multinational or transnational companies.
The curriculum offers multiple opportunities to engage with organisations through guest lectures and live case studies, and you are encouraged to engage with organisations through your dissertation research.


Your development
On completion of this course, you will be able to demonstrate:

  • advanced knowledge and understanding of how to improve the quality of management, leadership and practice in organisations operating on an international scale
  • enhanced general intellectual development, including the improved capacity for enquiry, problem solving, critical thinking and analysis
  • the ability to communicate and cooperate with people from different cultural backgrounds

 


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Master Advanced International Business Management and Marketing (Dual Award) at Newcastle University Business School: Modules

SEMESTER ONE DELIVERED AT THE UNIVERSITY OF GRONINGEN

Core modules
 

  • International business strategy
  • Comparative environmental analysis
  • International corporate finance
  • International strategic alliances

Elective modules
 

  • Select three modules from a list provided by the University of Groningen.


SEMESTER TWO DELIVERED AT THE UNIVERSITY OF GRONINGEN

Core modules
 

  • International marketing
  • Research methods for business and management Dual Award
  • International brand management
  • International marketing communications management
  • Role of business in society


You must select at least one module from the list below, but can select two.
 

  • Customer relationship management
  • Small business marketing and management
  • E-marketing


You may select up to one module from this list if you wish.
 

  • Enabling collaborative working
  • Corporate social responsibility in organisations


SEMESTER THREE - JOINT SUPERVISION PROVIDED BY NEWCASTLE UNIVERSITY AND THE UNIVERSITY OF GRONINGEN

  • Dissertation

 


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Master Advanced International Business Management and Marketing (Dual Award) at Newcastle University Business School: Career prospects

  • A sample of job titles our graduates now hold include Managing Director / Financial Analyst / Digital Marketing Intern / Marketing Account Executive
     
  • A sample of employers who our graduates now work for include L'Oreal / Heineken / Continental / TCD Foods Ltd / Procorre Consulting/ Procter & Gamble / Unilever / Lufthansa / Lloyds Banking Group

 


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Master Advanced International Business Management and Marketing (Dual Award) at Newcastle University Business School: Admission

This course is suited to those who hold good undergraduate degrees in business, management or related areas, and who can evidence their academic ability through previous study and personal interests. Above all, applicants are expected to be motivated and open towards both theoretical and practical engagement with issues of international business management and marketing.

Academic requirements: For entry onto this Master’s course, you should hold a minimum upper-second-class Honours (2:1) Bachelor’s degree or its international equivalent equivalent in business, management or a related area.

English language: IELTS 6.5 overall score  with 6.5 in writing and no sub skill below 6.0. I
 


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Advanced International Business Management and Marketing (Dual Award) - Impressions of your Masters study





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Overview of Masters programmes - Newcastle University Business School



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Master Advanced International Business Management and Marketing (Dual Award) at Newcastle University Business School: How to apply

Admissions for the Advanced International Business Management and Marketing Dual Award programme are coordinated via the University of Groningen. Application deadline: 01 May 2016


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Institution

Newcastle University Business School


Location: Newcastle University Business School Barrack Road 5
NE1 4SE Newcastle upon Tyne
Großbritannien
England - North East England
T   +44 191 208 1503
E   nubs@ncl.ac.uk

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Facts about the Masters programme

Location

Newcastle upon Tyne

Field of study

Business & Economics

Degree

Language

English

Start

Application deadline

ask the institution

Type of study

Full-time

Duration of study: 17 months

Tuition fees EU: 6500 GBP / total costs

Tuition fees Non EU: 20000 GBP / total costs

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Facts about the Masters programme

Location

Newcastle upon Tyne

Field of study

Business & Economics

Degree

Language

English

Start

Application deadline

ask the institution

Type of study

Full-time

Duration of study: 17 months

Tuition fees EU: 6500 GBP / total costs

Tuition fees Non EU: 20000 GBP / total costs

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