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Brand Design and Management – food, wine and tourism
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Name of the Masters programme

Brand Design and Management – food, wine and tourism


Institution

IED Istituto Europeo Di Design


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    Brand Design and Management – food, wine and tourism
  • Brief profile
  • Inhalte
  • Career
  • Admission
  • Masters
  • Contact
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Master Diploma IED in Brand Design and Management – food, wine and tourism

What does it mean to create and manage a brand in the food industry?
How to market a wine company and work on its identity?
How to integrate tourism in all of that?


From branding techniques to service design, the goal of this Master is to help students and young professionals to develop their skills as future Managers of the horeca industry, integrating food wine and tourism into lifestyle offers.

Together with a common focus on service design for hospitality and tourism, both in Florence and Barcelona, a deep dive on food will be the main zoom in Barcelona, while a vertical exploration of the wine sector will be provided in Florence.

The city of Florence represents one of the fastest growing industries worldwide for what concerns its brands, which play an important role in local, regional and global economies. The semester held here aims at creating professional figures specialised in brand design management and strategic planning in the fields of food, beverage and tourism.

Barcelona and Catalunya offer the opportunity to experience the dynamics occurring when a city and its district represent a brand for themselves.
During the semester held here, students explore the many opportunities that companies find in this specific area of developing ground-breaking projects in the fields of hospitality, service design and project management.


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Master Diploma IED in Brand Design and Management – food, wine and tourism: Course Content

Hands on approach and design thinking method are used as keys to let students immerge into real cases and face the experience of professionals, companies, brands that are shaping the market of restaurants, wineries and hospitality.

This Master mixes up conventional and up-to-date learning materials and methods with an interdisciplinary vision that means interaction with design topics, arts, lifestyle and fashion, to really create a different and valuable point of view.

The course is highly interactive: a continuous and substantial participation from students is required. Classes are combined with seminars, conferences and workshops held by international and world famous specialists.

Visits to local realities and the participation to events of the industry are included in the study plan to show students the best practices of institutions, companies and brands related to tourism, food and wine.

Classes are held during the daily hours in Florence, while in Barcelona students attend evening classes.
The approach kept during the whole pathway is extremely practice and students are equipped with the Adobe Suite and WGSN and Material Connexion tools, so that they can exercise also individually.


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Master Diploma IED in Brand Design and Management – food, wine and tourism: Career

Professionals in the construction and management of formats/services in hospitality, as well as communication experts in Food & Wine sector.


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Master Diploma IED in Brand Design and Management – food, wine and tourism: Admission

To start the admission process it is necessary to fill in the registration form at ied.edu/enrolment.

Registration allows applicants to get personal login details for the online admission platform admission.ied.it where they can fill in personal information and upload the required documentation to be admitted to a course. A IED Advisor carefully supports students during the application, selection and enrolment processes.


To be admitted to a Master course, the following documents are required:
 

  • Pre-enrolment form available online within the applicant’s personal area;
  • Passport or ID for EU students;
  • Motivation letter in the language of the chosen course;
  • CV
  • Copy of applicant’s degree certificate if already owned;
  • University transcripts.

More information on this programme? Visit the website!

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Overview of Masters programmes - IED Istituto Europeo Di Design

comprehensive profile   Arts Management
comprehensive profile   Brand Design and Management – food, wine and tourism
comprehensive profile   Brand Management and Communication
comprehensive profile   Communication Design Labs
comprehensive profile   Curatorial Practice
comprehensive profile   Design - Innovation, Strategy and Product
comprehensive profile   Design Management
comprehensive profile   Fashion Communication and Styling
comprehensive profile   Fashion Design
comprehensive profile   Fashion Management
comprehensive profile   Fashion Marketing - From Strategy to Branding
comprehensive profile   Interaction Design
comprehensive profile   Interior Design
comprehensive profile   Professional Photography
    Animation Design
    Business Administration for Arts and Cultural Events
    Design
    Design for 3D Printing and Digital Fabrication
    Digital Marketing, Communication & E-Business Management
    Digital Media: Communication, Marketing and Advertising in Online Media
    Editorial Design
    European Fine Art Photography
    Event Management
    Event Organization, Direction and Management
    Fashion and Communication
    Fashion Business
    Fashion Design Management
    Fashion Marketing
    Fashion Marketing and Communication
    Fashion Products Management
    Global Design
    Graphic Design
    Graphic Information Design and Media Branding
    Industrial Design
    Interactive Apps Design
    Interior Design
    Interior Design for Commercial Spaces
    Interior Design for Luxury Living
    International Media and Entertainment
    Jewelry Design
    Marketing and Communication
    Motion Graphics Design
    Product Design Labs
    Scenography and Exhibition Spaces
    Strategic and Creative Direction for Communication and Advertising
    Strategic Design
    Strategic Design Labs
    Sustainable Product Design: Innovation and Management
    Textile and Surfaces Design
    Transportation Design



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Institution

IED Istituto Europeo Di Design


Location: Barcelona Biada 11
08012 Barcelona
Spanien
Catalonia
T   +34 9323 85889
E  

Florence Via M. Bufalini 6/r
50122 Florence
Italien
Tuscany
T   +39 0552 9821
E  

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Facts about the Masters programme

Location

Barcelona, Florence

Field of study

Business & Economics, Fine Arts & Music

Degree

Master Diploma IED in Brand Design and Management

Language

English

Start

Application deadline

ask the institution

Type of study

Full-time

Duration of study: 11 months

Tuition fees EU: 18900 EUR / total costs

Tuition fees Non EU: 18900 EUR / total costs

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Facts about the Masters programme

Location

Barcelona, Florence

Field of study

Business & Economics, Fine Arts & Music

Degree

Master Diploma IED in Brand Design and Management

Language

English

Start

Application deadline

ask the institution

Type of study

Full-time

Duration of study: 11 months

Tuition fees EU: 18900 EUR / total costs

Tuition fees Non EU: 18900 EUR / total costs

MASTER AND MORE Study Portals

Masters portal for Germany: www.master-and-more.de

Masters portal for Austria: www.master-and-more.at

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