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Name of the Masters programme

Brand Management and Communication


Institution

IED Istituto Europeo Di Design


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    Brand Management and Communication
  • Brief profile
  • Inhalte
  • Career
  • Admission
  • Masters
  • Contact
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Master Diploma IED in Brand Management and Communication

Management, design attitude, business orientation and strategic vision are the distinctive features of the Master course in Brand Management and Communication. Developing brand projects at IED is not just about realising projects, it is about accepting a challenge, observing the present, forecasting trends, and interacting with the most interesting international companies.


For this reason, the Master course is organised in collaboration with Landor, one of the most important branding agencies at international level. IED School of Communication boasts a cross-disciplinary Advisory Board made of prominent professionals, an advanced observatory that fosters innovation on brand-related issues and contributes to trace the academic guidelines, in order to guarantee an up-to-date and market oriented educational pathway.


Companies such as Pomellato, Campari, Ducati, Diesel, KFC, Persol, and Lemonsoda, just to mention few, choose to share their values and expertise with IED students, to find a fresh and multidisciplinary point of view and to develop together a strategic project for their brand.


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Master Diploma IED in Brand Management and Communication: Course Content

The Master course, divided into eight modules, aims at deepening the discipline of branding, and is developed on a cross-disciplinary teachings approach through group activities. Two real projects assigned directly by companies and evaluated in a professional context complete the programme. The Master course alternates frontal lectures, exercises, case histories, workshops and projects realised in partnership with companies and agencies and developed individually or in groups. The didactic pathway is closely linked to the professional world thanks to the collaboration between partners and faculty. A synergic team, composed by professionals coming from the main companies, agencies and consultancy firms, supports students throughout an intense, interactive and increasingly complex study plan.


The course trains professionals specialised in brand creation and management through a multidisciplinary approach in business, strategic marketing and communication areas. During the course, students analyse the contemporary economic and cultural scenarios by focusing on the strategic aspects of communication, on the marketing tools and on knowledge of the branding processes.


Students develop the skills required to identify their reference target and its typical behaviours. Moreover, they learn to define product and retail strategies, innovation and markets, in order to elaborate the branding strategies. A comprehensive journey that takes into consideration the different steps of the process: from definition of brand equity - by establishing the brand values and positioning, and by planning the strategic marketing activities - up to the actions aimed at developing and supporting the brand.


At the end of the course, a dedicated module is focused on personal branding: from counseling and personal target to the tools required to realise a self-representation with the most suitable tools (video, paper, web) up used to present successfully in front of an audience.


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Master Diploma IED in Brand Management and Communication: Career

Brand Managers, Product; Managers, Brand Strategists, Account Managers, Brand Consultants, and Strategic Planners.


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Master Diploma IED in Brand Management and Communication: Admission

The Master course works as a valuable specialisation for Italian and international graduates who have completed a BA degree or equivalent qualification, as well as have a remarkable professional experience in the same field of study. Students who have completed all the university exams within the course’s starting date can apply.

 

To start the admission process it is necessary to fill in the registration form at ied.edu/enrolment.

Registration allows applicants to get personal login details for the online admission platform admission.ied.it where they can fill in personal information and upload the required documentation to be admitted to a course.

A IED Advisor carefully supports students during the application, selection and enrolment processes. To be admitted to a Master course, the following documents are required:
 

  • Pre-enrolment form available online within the applicant’s personal area;
  • Passport or ID for EU students;
  • Motivation letter in the language of the chosen course;
  • CV;
  • Copy of applicant’s degree certificate if already owned;
  • University transcripts.

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Overview of Masters programmes - IED Istituto Europeo Di Design

comprehensive profile   Arts Management
comprehensive profile   Brand Design and Management – food, wine and tourism
comprehensive profile   Brand Management and Communication
comprehensive profile   Communication Design Labs
comprehensive profile   Curatorial Practice
comprehensive profile   Design - Innovation, Strategy and Product
comprehensive profile   Design Management
comprehensive profile   Fashion Communication and Styling
comprehensive profile   Fashion Design
comprehensive profile   Fashion Management
comprehensive profile   Fashion Marketing - From Strategy to Branding
comprehensive profile   Interaction Design
comprehensive profile   Interior Design
comprehensive profile   Professional Photography
    Animation Design
    Business Administration for Arts and Cultural Events
    Design
    Design for 3D Printing and Digital Fabrication
    Digital Marketing, Communication & E-Business Management
    Digital Media: Communication, Marketing and Advertising in Online Media
    Editorial Design
    European Fine Art Photography
    Event Management
    Event Organization, Direction and Management
    Fashion and Communication
    Fashion Business
    Fashion Design Management
    Fashion Marketing
    Fashion Marketing and Communication
    Fashion Products Management
    Global Design
    Graphic Design
    Graphic Information Design and Media Branding
    Industrial Design
    Interactive Apps Design
    Interior Design
    Interior Design for Commercial Spaces
    Interior Design for Luxury Living
    International Media and Entertainment
    Jewelry Design
    Marketing and Communication
    Motion Graphics Design
    Product Design Labs
    Scenography and Exhibition Spaces
    Strategic and Creative Direction for Communication and Advertising
    Strategic Design
    Strategic Design Labs
    Sustainable Product Design: Innovation and Management
    Textile and Surfaces Design
    Transportation Design



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Institution

IED Istituto Europeo Di Design


Location: Milan Via Bezzecca 5
20135 Milano
Italien
Lombardy
T   +39 02 540141
E   admissions@ied.edu

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Facts about the Masters programme

Location

Milan

Field of study

Business & Economics, Fine Arts & Music

Degree

Master Diploma IED Brand Management and Communication

Language

English

Start

Application deadline

ask the institution

Type of study

Full-time

Duration of study: 1 year

Tuition fees EU: 18900 EUR / total costs

Tuition fees Non EU: 18900 EUR / total costs

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Facts about the Masters programme

Location

Milan

Field of study

Business & Economics, Fine Arts & Music

Degree

Master Diploma IED Brand Management and Communication

Language

English

Start

Application deadline

ask the institution

Type of study

Full-time

Duration of study: 1 year

Tuition fees EU: 18900 EUR / total costs

Tuition fees Non EU: 18900 EUR / total costs

MASTER AND MORE Study Portals

Masters portal for Germany: www.master-and-more.de

Masters portal for Austria: www.master-and-more.at

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