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MSc in Economics and Business Administration
Brand Management and Marketing Communication
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Name of the Masters programme

Brand Management and Marketing Communication


Institution

University of Southern Denmark (SDU)


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MSc in Economics and Business Administration - Brand Management and Marketing Communication

This programme is offered in English

This Master profile focuses on marketing communication processes from the corporate to the brand level using advanced socio-cultural theoretical perspectives on consumer markets. Students will acquire the competence to analyse the fundamental social and cultural principles and logics that underlie contemporary branding and communication challenges, using state-of-the-art marketing thought and advanced ethnographic methods. In addition to a reflected understanding of traditional branding and marketing, they will gain deep insights into the shifts caused by social media, creative consumers, or consumer resistance.   

 


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MSc in Economics and Business Administration - Brand Management and Marketing Communication: Programme structure

Study start 1st September

1st semester

  • Marketing Theory
  • Advanced Marketing Communication
  • Advanced Brand Management

2nd semester

  • Consumption Studies
  • Corporate Communication
  • Market and Communication Ethnography

3rd semester

  • Elective course (max. 30 ECTS)

4th semester

  • Master´s Thesis (30 ECTS)

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MSc in Economics and Business Administration - Brand Management and Marketing Communication: Career Opportunities

The MSc programme in Brand Management and Marketing Communication at Campus Odense gives you an excellent versatile foundation for future career opportunities. The courses offer a unique combination of theory and practice to ensure a solid theoretical basis and tools readily employable in your first job.

The competences obtained during the studies in Odense can be used in curriculum development, ranging from becoming an individual business entrepreneur, working as a specialist in large multinational companies or as a consultant internationally.

Whether you want a career as self-employed or as a manager in public or private companies this degree will boost your future career. You can, for example, work in discovery and research of new ideas to planning, management and realization of business concepts in Danish and international companies. With this programme you are qualified for a job in Denmark or abroad for example:

Brand Management and Marketing Communication: Brand Manager, Product Coordinator


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MSc in Economics and Business Administration - Brand Management and Marketing Communication: Entry requirements

To apply for a Master's programme in Economics and Business Administration, you need a relevant Bachelor's degree. You can apply if you hold one of the following degrees:

  • BSc in Economics and Business Administration from University of Southern Denmark
  • BSc in Economics (Business Economics) from University of Southern Denmark.

 

You can also apply if you hold a similar Bachelor's degree including a minimum of 75 ECTS within the field of Economics and Business Administration, comprising at least 5 ECTS within each of the following subjects:

  • Microeconomics or Managerial Economics
  • Accounting
  • Corporate Finance
  • Marketing
  • Organizational theory
  • Statistics
  • Methods for collection and analysis of data (statistics or other qualitative or quantitative methods, including mathematics or operations research/operations management. Data collection may be included to a minor extend)
  • Theory of Science and Scientific Methodology and Methods - this only applies if your degree is not from a university

 

If your degree does not fulfil the entry requirements, the study board will decide whether you can follow one or more supplementary courses. Below you can find more information about supplementing your degree.


Please see this page for the specific language requirements.

Further Information


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Overview of Masters programmes - University of Southern Denmark (SDU)

comprehensive profile   Accounting and Finance
comprehensive profile   American studies
comprehensive profile   Applied Mathematics
comprehensive profile   Biochemistry and molecular biology
comprehensive profile   Biology
comprehensive profile   Brand Management and Marketing Communication
comprehensive profile   Business, language and culture
comprehensive profile   Business, language and culture (negot)
comprehensive profile   Chemistry
comprehensive profile   Comparative Public Policy and Welfare Studies
comprehensive profile   Computational biomedicine
comprehensive profile   Computer science
comprehensive profile   Cultural Sociology
comprehensive profile   Economics 
comprehensive profile   Economics and Business Administration
comprehensive profile   Engineering - Chemistry
comprehensive profile   Engineering - Electronics
comprehensive profile   Engineering - Environmental Engineering
comprehensive profile   Engineering - Innovation and Business
comprehensive profile   Engineering - Mechatronics
comprehensive profile   Engineering - Operations Management
comprehensive profile   Engineering - Physics and Technology
comprehensive profile   Engineering - Product Development and Innovation
comprehensive profile   Engineering - Robot Systems
comprehensive profile   Engineering - Software Engineering
comprehensive profile   English Studies
comprehensive profile   Environmental and Resource Management
comprehensive profile   European Master in Tourism Management (EMTM)
comprehensive profile   Finance
comprehensive profile   Global Logistics and Supply Chain Management
comprehensive profile   Global Marketing and Consumer Culture
comprehensive profile   Human Resource Management
comprehensive profile   Innovation and Business Development
comprehensive profile   International Business and Management
comprehensive profile   International Business and Marketing
comprehensive profile   International Security and Law
comprehensive profile   International Tourism and Leisure Management
comprehensive profile   IT Product Design
comprehensive profile   Management Accounting
comprehensive profile   Market Anthropology
comprehensive profile   Marketing, Social Media, and Digitalization
comprehensive profile   Mathematics
comprehensive profile   Medical chemistry
comprehensive profile   Middle East Studies
comprehensive profile   Physics
comprehensive profile   Public Health
comprehensive profile   Sports and Event Management
comprehensive profile   Strategy and Organization
comprehensive profile   Web Communication Design



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Institution

University of Southern Denmark (SDU)


Location: University of Southern Denmark Campusvej 55
DK-5230 Odense
Dänemark
Region of Southern Denmark
T   +45 6550 1000
E   sdu@sdu.dk

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Facts about the Masters programme

Location

Odense

Field of study

Business & Economics, Media & Communication

Degree

Master of Science

Language

English

Start

Application deadline

ask the institution

Type of study

Full-time

Duration of study: 2 years

Tuition fees EU: no tuition fees

Tuition fees Non EU: 8500 EUR / year

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Facts about the Masters programme

Location

Odense

Field of study

Business & Economics, Media & Communication

Degree

Master of Science

Language

English

Start

Application deadline

ask the institution

Type of study

Full-time

Duration of study: 2 years

Tuition fees EU: no tuition fees

Tuition fees Non EU: 8500 EUR / year

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Masters portal for Germany: www.master-and-more.de

Masters portal for Austria: www.master-and-more.at

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