The Communication Management programme equips students with the practical skills needed to excel in the dynamic fields of advertising, public relations and branding. By combining hands-on experience with theoretical knowledge, you’ll dive deep into communication strategies, both internal and external, shaping the identity of brands and organizations. The program emphasizes creativity, innovation, and goal-oriented management, helping you stay adaptable in an ever-changing media landscape. Graduates are prepared for roles in marketing, PR, branding, and the creative industry, including opportunities to lead communication in multicultural organizations or launch your own agency. 

Ideal for candidates interested in media, PR, advertising, branding and digital art.

More information on this programme? Visit the website!

next: Course Content »

Communication Management is a modern, interdisciplinary degree programme that focuses on shaping communication in social, organisational and media contexts. During the course of study, you will explore issues related to the planning and implementation of communication strategies, the analysis of relationships between organisations and their environments, the functioning of traditional and digital media, as well as communication in intercultural and international contexts. An important component of the programme is also critical reflection on the ethical, legal and social aspects of communication, as well as on the impact of technology and digitalisation processes on contemporary communication practices.The programme places strong emphasis on the development of analytical, design and research competences that enable the diagnosis of communication-related problems.

https://international.uni.wroc.pl/sites/default/files/2024-02/Practical%20guide.pdf

Courses and modules you can expect:

• InterculturalCommunication
• Trends and Innovations
• Empirical Research
• Teamwork and Team Management
• Design Management
• Media Relations and Media Planning
• Brand Strategy
• Graphics Fundamentals
• Webdesign
• TV Camera and Microphone Workshop

More information on this programme? Visit the website!

« back: Short Profile

next: Career Prospects »

Graduates boast extensive knowledge in social communication, the fundamentals of the economy, and consumer behaviors. The program places a special emphasis on developing communication competences, fostering teamwork and negotiating skills, and imparting techniques for effective and efficient communication. You'll also gain practical skills in graphic design, both in traditional and new media, adding a valuable dimension to your educational journey.

Potential career paths include positions in:

• marketing
• PR agencies
• communication management departments
• advertising and interactive agencies
• media houses  
• copywriting
• film or advertising agencies/companies

More information on this programme? Visit the website!

« back: Course Content

next: Admission Requirements »

Main Requirements:

• Legalised Bachelor or Master degree certificate 
• Transcript of grades/supplement from bachelor or master studies (legalisation is optional)
• NAWA Director's Individual Recognition Statement*
• Certificate confirming English language proficiency at B2 level  
• Passport photocopy or ID card (EU candidates)
• Digital passport size photo
• CV
• Cover Letter

* Mandatory if the Bachelor/Master's diploma is issued in an educational system outside the EU/EFTA/OECD, United Kingdom, Northern Ireland, Ukraine and China, and if it is not covered by an international agreement.

Please note: Conditional admission is possible without legalisation or the NAWA Director’'s Individual Recognition Statement.

More information on this programme? Visit the website!

« back: Career Prospects

next: Impressions »

Communication Management (English) - Impressions of your Masters study

More information on this programme? Visit the website!

« back: Admission Requirements

next: Masters »

Overview of Masters programmes - University of Wroclaw

		Administration in International Organizations (English)
		Applied Social and Intercultural Studies
		Astrophysics (English)
		Biology: Integrative Biodiversity (English)
		Chemistry: Advanced Synthesis in Chemistry (English)
		Communication Management (English)
		Culture, Thought and Humanity (English)
		Economics and Finance (English)
		Geography: Tourism and Hospitality (English)
		Global Communication (English)
		International Relations - Global Studies (English)
		LLM International & European Law (English)
		Media Content Creation (English)
		Medical Biotechnology (English)
		Theoretical Physics (English)
		Administracja (Polish)
		Anglistyka (polish)
		Archeologia (polish)
		Astronomia (polish)
		Bezpieczeństwo międzynarodowe (polish)
		Biologia (polish)
		Biotechnologia (polish)
		Chemia (polish)
		Chemia i toksykologia sadowa (polish)
		Chemia medyczna (polish)
		Dyplomacja Europejska (polish)
		Dziennikarstwo i Komunikacja Społeczna (polish)
		Ekonomia (polish)
		Etnologia i Antropologia Kulturowa (polish)
		Etyka (polish)
		Filologia Germańska (polish)
		Filologia Polska (polish)
		Filozofia (polish)
		Fizyka (polish)
		Genetyka i biologia eksperymentalna (polish)
		Geografia (polish)
		Geologia (polish)
		Germanistyka stosowana (polish)
		Gospodarka przestrzenna (polish)
		Historia (polish)
		Historia Sztuki (polish)
		Indywidualne studia miedzydziedzinowe (polish)
		Informacja naukowa i bibliotekoznawstwo (polish)
		Informatyka (polish)
		Interdyscyplinarne Studia Europejskie (polish)
		Inzynieria Geologiczna (polish)
		Klimatologia I Ochrona Atmosfery Z Elementami Sztucznej Inteligencji (polish)
		Komunikacja Wizerunkowa (polish)
		Konsulting Prawny i Gospodarczy (polish)
		Kryminologia prawnicza (polish)
		Kulturoznawstwo (polish)
		Master of Theoretical Physics (English)
		Matematyka (polish)
		Mikrobiologia (polish)
		Muzykologia (polish)
		Niderlandystyka (polish/dutch)
		Ochrona środowiska (polish)
		Organizacja i Zarzadzanie Uslugami Spolecznymi (polish)
		Pedagogika (polish)
		Politologia (polish)
		Projektowanie Mediow (polish)
		Public History
		Publikowanie cyfrowe i sieciowe (polish)
		Slawistyka (polish)
		Socjologia (polish)
		Socjologia ekonomiczna (polish)
		Socjologia: specjalnosc Integrative Urban Studies (English)
		Stosunki międzynarodowe (polish)
		Stosunki międzynarodowe: specjalnosc Global Studies (English)
		Studia edukacyjne (polish)
		Studia Romanistyczne (polish)
		Studia śródziemnomorskie i klasyczne (polish)
		Sztuczna Intelegencja (polish)
		Sztuka przekladu, Tworcze Pisanie i Krytyka Literacka (polish)
		Turystyka (polish)
		Zarzadzanie Bezpieczenstwem Panstwa (polish)
		Zarzadzanie Informacja (polish)
		Zarzadzanie projektami spotecznymi (polish)
		Zarządzanie środowiskiem przyrodniczym (polish)

More information on this programme? Visit the website!

« back: Impressions

next: Language Preparatory Courses »

Language Preparatory Courses:

We offer pathways to help you meet with language requirements necessary for admission! - Preparatory Courses, accredited by the Ministry of Higher Education at B2 level.

English Language Course: 

Department: English Language Centre
e-mail: elc@uwr.edu.pl
phone: +48 717 989 702
website: https://elc.uwr.edu.pl/courses/english-preparatory-course/

Polish Language Course: 

Department: The school of Polish Language and Culture for Foreigners
e-mail: sjpkc@uwr.edu.pl
phone: +48 71 375 25 70
website: https://www.sjpik.uni.wroc.pl/en

More information on this programme? Visit the website!

« back: Masters programme

next: Admission and contact information »

Admission and contact information :

Admission system is open from 2nd February 2026 until 31st August 2026 via a link below:

www.international-applications.uni.wroc.pl

Admission Coordination Office at the Faculty of Social Communication and Media Studies:

ul. ?w. Jadwigi 3/4
50-266 Wroclaw/Poland
study.media@uwr.edu.pl
+48 71 375 21 62

Admissions and Promotion Coordination Office
ul. Ku?nicza 34,
50-138 Wroclaw/Poland
study@uwr.edu.pl
+48 71 375 28 77

More information on this programme? Visit the website!

« back: Language Preparatory Courses

next: Contact »