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Global Marketing and Consumer Culture
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Name of the Masters programme

Global Marketing and Consumer Culture


Institution

University of Southern Denmark (SDU)


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    Global Marketing and Consumer Culture
  • Brief profile
  • Course content
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MSc in Economics and Business Administration - Global Marketing and Consumer Culture

This unique programme prepares you for the changing role of marketing and communication in a fast-paced globalized cultural economy. It teaches you to understand the relationships between marketing and culture as a foundation for adjusting to cultural differences, and responding to contemporary challenges and trends in consumer societies around the globe. You will learn to apply principles of cultural brand management and conduct ethnographic market research methods to gain deep and rich insights into consumer culture.


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MSc in Economics and Business Administration - Global Marketing and Consumer Culture: Structure

The programme focuses on socio-cultural perspectives on consumption, marketing and branding, as well as ethnographic approaches to market research using advanced marketing theory. You will be taught by an international group of researchers who have studied consumer culture from the polar circle to the Amazon and from YouTube to the Sahel zone. You will also gain skills for analyzing the fundamental social and cultural principles and logics that spur processes of globalization and their consequences for markets, corporations and consumers.


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MSc in Economics and Business Administration - Global Marketing and Consumer Culture: Career

The competences obtained during the studies in Odense can be used in curriculum development, ranging from becoming an individual business entrepreneur, working as a specialist in large multinational companies or as a consultant internationally.


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Overview of Masters programmes - University of Southern Denmark (SDU)

comprehensive profile   Accounting and Finance
comprehensive profile   American studies
comprehensive profile   Applied Mathematics
comprehensive profile   Biochemistry and molecular biology
comprehensive profile   Biology
comprehensive profile   Brand Management and Marketing Communication
comprehensive profile   Business, language and culture
comprehensive profile   Business, language and culture (negot)
comprehensive profile   Chemistry
comprehensive profile   Comparative Public Policy and Welfare Studies
comprehensive profile   Computational biomedicine
comprehensive profile   Computer science
comprehensive profile   Cultural Sociology
comprehensive profile   Economics 
comprehensive profile   Economics and Business Administration
comprehensive profile   Engineering - Chemistry
comprehensive profile   Engineering - Electronics
comprehensive profile   Engineering - Environmental Engineering
comprehensive profile   Engineering - Innovation and Business
comprehensive profile   Engineering - Mechatronics
comprehensive profile   Engineering - Operations Management
comprehensive profile   Engineering - Physics and Technology
comprehensive profile   Engineering - Product Development and Innovation
comprehensive profile   Engineering - Robot Systems
comprehensive profile   Engineering - Software Engineering
comprehensive profile   English Studies
comprehensive profile   Environmental and Resource Management
comprehensive profile   European Master in Tourism Management (EMTM)
comprehensive profile   Finance
comprehensive profile   Global Logistics and Supply Chain Management
comprehensive profile   Global Marketing and Consumer Culture
comprehensive profile   Human Resource Management
comprehensive profile   Innovation and Business Development
comprehensive profile   International Business and Management
comprehensive profile   International Business and Marketing
comprehensive profile   International Security and Law
comprehensive profile   International Tourism and Leisure Management
comprehensive profile   IT Product Design
comprehensive profile   Management Accounting
comprehensive profile   Market Anthropology
comprehensive profile   Marketing, Social Media, and Digitalization
comprehensive profile   Mathematics
comprehensive profile   Medical chemistry
comprehensive profile   Middle East Studies
comprehensive profile   Physics
comprehensive profile   Public Health
comprehensive profile   Sports and Event Management
comprehensive profile   Strategy and Organization
comprehensive profile   Web Communication Design



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Institution

University of Southern Denmark (SDU)


Location: University of Southern Denmark Campusvej 55
DK-5230 Odense
Dänemark
Region of Southern Denmark
T   +45 6550 1000
E   sdu@sdu.dk

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Facts about the Masters programme

Location

Odense

Field of study

Business & Economics, Humanities

Degree

Master of Science

Language

English

Start

Application deadline

ask the institution

Type of study

Full-time

Duration of study: 2 years

Tuition fees EU: no tuition fees

Tuition fees Non EU: no information

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Facts about the Masters programme

Location

Odense

Field of study

Business & Economics, Humanities

Degree

Master of Science

Language

English

Start

Application deadline

ask the institution

Type of study

Full-time

Duration of study: 2 years

Tuition fees EU: no tuition fees

Tuition fees Non EU: no information

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Masters portal for Germany: www.master-and-more.de

Masters portal for Austria: www.master-and-more.at

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