Master in Imagineering at Breda University of Applied Sciences

This master’s programme will teach you how to transform a business from a different perspective than the traditional enterprise logic. Experience and imagination make up the driving force behind the new method. This new logic focuses on igniting the collective creativity of everyone within the organisation towards generating value and innovation. The programme lasts one year and consists of three phases: strategic innovation, organisational transformation, and finally, the graduation project. The programme is delivered in co-creation with leading professionals from the international academic community as well as the international industry.

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Master in Imagineering at Breda University of Applied Sciences: Curriculum

This master's programme covers 12 months and is made up of three main phases: Strategic Innovation (In the course inspiration you learn how to translate ‘transaction thinking’ into ‘transformation thinking’. The course ideation learns you how to translate the company’s DNA into a high-involvement experience concept), Organisational Transformation (In the course implementation you learn how to design a platform based on the new situation and how to rethink management. Final Project (After the first two phases, you will apply the contents to the professional practice of an organisation by writing a business report, a paper and develop a practical inspiration guide for an organisation).

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Master in Imagineering at Breda University of Applied Sciences: Career Prospects

Graduates of the master in Imagineering generally find employment in innovation related positions, marketing and branding roles or as business consultants.

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Master in Imagineering at Breda University of Applied Sciences: Admission

If you want to apply for this programme, you should have a bachelor’s degree, preferably a Bachelor of Business Administration, in a relevant field of study, for example business management or economics, tourism  management, leisure management, sports management, culture management or hotel management. Apart from educational background and language skills, criteria for admission include personal qualities and motivation. As a non-native speaker, you need to be able to demonstrate your profiency in English. Eligible candidates will be invited for an interview. 

Deadline application for EU/EEA: 15th of August

Deadline application non-EU: 1st of June

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Overview of Masters programmes - Breda University of Applied Sciences

		Master in Game Technology
		Master in Imagineering
		Master in Media Innovation
		Master in Tourism Destination Management
		Master of Science Leisure and Tourism Studies
		Executive Master in Imagineering
		Executive Master in Media Innovation

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Executive Programme

This programme is also available as a part-time executive programme. For more details, please check: www.buas.nl/en

Keuzegids

Keuzegids Masters 2015 (Dutch) ranked the master's programme in Imagineering first in its own category, with a score of 7.6 out of 10, and gave this programme the qualification top rated programme.

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Meet Breda University of Applied Sciences at Study Fairs

Meet us at events abroad

Throughout the year, our marketing staff - together with several student assistants - represent Breda University of Applied Sciences at study fairs and events around the world. Come visit us at any of these events to hear about our international professional and academic bachelor's and master's degree programmes first hand.

Upcoming events in Germany

München, 2-3 April 2019. Vocatium
Dortmund, 9-10 May 2019. Vocatium
Hamburg Nord, 28-29 May 2019. Vocatium
Frankfurt am Main, 28-29 May 2019. Vocatium
Bremen, 6-7 June 2019. Vocatium
Stüttgart, 17-18 July 2019. Vocatium
Essen, 17-18 September 2019. Vocatium
Bonn, 19-20 September 2019. Vocatium
Berlin, 25-26 September 2019. Vocatium
https://www.erfolg-im-beruf.de/fachmessen/vocatium-nordjob/

 

More information can be found here.

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