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Marketing at Vrije Universiteit Amsterdam

The best marketeers prove themselves where it matters: at the heart of the business world.

 

You will tackle the most pressing issues of the day: how can Microsoft Office 365 compete when almost everyone uses a free service such as Google Docs? What sales and product strategy should FrieslandCampina adopt for its Chocomel brand in France, Germany and China – markets where chocolate drinks are perceived very differently?

This is where your Master’s in Marketing at Vrije Universiteit Amsterdam begins.

It is also possible to follow the part-time Master's programme.


More information on this programme? Visit the website!

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Marketing

Get to grips with the real issues

 

You will be given the state-of-the-art knowledge and marketing theory you need to make a genuine difference in the field of marketing. You will be taught by the very best: leading experts who publish in the most prestigious international marketing journals. They will help you find your own way in the world of branding & advertising, digital marketing, geomarketing, marketing strategy, consumer marketing, retail and e-commerce, and cross-cultural consumer research.

 

Each of your seven courses kicks off with a briefing at a leading national or international organization – such as Heineken, Microsoft, SuitSupply, FrieslandCampina and TUI. These global brands will present their current challenges and ask you to provide a solution.

 

Top 3 best teachers

The teachers of the Master’s in Marketing have been named among the best teachers in the Netherlands by students in the category for large master's and research master’s programmes. This is from Elsevier magazine’s ‘Best studies 2017’ publication and is based on students’ evaluations of their teachers in the National Student Survey. In this survey, they assessed their teachers on competence, commitment, accessibility and guidance. Personal attention, availability outside of scheduled hours, and getting to know the students are characteristics of ‘good’ teachers, according to the study.

 

And in the 2018 National Student Survey, our students rated the programme as the best in its field!


More information on this programme? Visit the website!

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Marketing

After finishing this programme, you will have developed skills that are highly sought-after by large organizations, but can also be of great use in setting up your own company – as many alumni have gone on to do.

 

You have learned how to build a brand, effectively apply sales and product management theories to understand real-life marketing problems and know a thing or two about digital marketing and the behaviour of consumers in the digital age. You have worked on real-life business cases, presented to you by professionals working in the field.


More information on this programme? Visit the website!

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Marketing

Admission requirements with an international degree

 

We welcome and look for motivated and ambitious team players, who are actively developing themselves and are aware of their position and role in society. In order to be successful in this programme you will need a solid academic basis in, for instance, Business Economics, Business Administration, Communication Sciences or Psychology with a number of marketing specific courses in your program. However, given the importance of diversity in perspectives in our programme, students with other backgrounds, too, are strongly encouraged to consider this programme, provided they have a sufficient foundation in Marketing and in Statistics.

 

In order to gain admission to our Master’s programme, you need to have at least a Bachelor’s degree from an accredited research university including at least three full years of academic study amounting to a minimum of 180 EC or equivalent. We do not require a GRE or GMAT test score.

 

You need to have successfully completed courses and studied literature related to the core of this programme, consisting of a) at least 18 EC in course work on Marketing and Consumer Behaviour, and b) at least 12 EC related to statistics (to a level of being able to use techniques such as (multiple) regression, ANOVA and factor analysis). We expect the students to understand the underlying intuition as well as the application of these methods in marketing research. Statistics in the master will build on this level covering more advanced techniques like MANOVA, Logistic Regression and Conjoint Analysis.

 

English language requirements

VU Amsterdam requires all applicants to take an English test. You can, however, begin your application without having the test results. Exceptions are made for students who have completed a bachelor or master in Canada, USA, UK, Ireland, New Zealand or Australia.

The minimum English language proficiency requirements for admission to this Master's programme are:

  • IELTS (academic):
  • Minimum general score 7.0
  • Minimum score speaking 7.0
  • Minimum score listening 7.0
  • Minimum score writing 7.0
  • Minimum score reading 7.0
  • TOEFL Internet-based test: 100
  • Cambridge Certificate in Advanced English (CAE): A, B, C
  • Cambridge Certificate of Proficiency in English (CPE): A, B, C

 

I have a Dutch university level (WO) bachelor’s degree (VU bachelor’s degree, VU premaster or bachelor’s degree at another university)

 

Admission requirements

The masterprogramme Marketing is open to students with a university Bachelor's degree that provides a sufficient foundation in Marketing and Consumer Behaviour.  You need to have successfully completed courses and studied literature related to the core of this programme, consisting of a) at least 18 EC in course work on Marketing and Consumer Behaviour, and b) at least 12 EC related to statistics (to a level of being able to use techniques such as (multiple) regression, ANOVA and factor analysis). We expect the students to understand the underlying intuition as well as the application of these methods in marketing research. Statistics in the master will build on this level covering more advanced techniques like MANOVA, Logistic Regression and Conjoint Analysis

 

The programme attracts students from a wide range of backgrounds, reflecting the diverse nature of the profession (product management, branding and advertising, digital, big data, strategy, etc). Typical bachelor programmes of our students will include Business Economics, Business Administration, Econometrics, Communication Science and Psychology, but we are open to any bachelor student with at least 18 EC in Marketing plus 12 EC in Statistics.


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Overview of Masters programmes - Vrije Universiteit Amsterdam

comprehensive profile   Accounting and Control
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comprehensive profile   Archaeology: Mediterranean Archaeology
comprehensive profile   Artificial Intelligence: Cognitive Science
comprehensive profile   Arts and Culture: Comparative Arts and Media Studies
comprehensive profile   Arts and Culture: Contemporary Art History
comprehensive profile   Arts and Culture: Design Cultures
comprehensive profile   Bioinformatics and Systems Biology: Bioinformatics
comprehensive profile   Bioinformatics and Systems Biology: Systems Biology
comprehensive profile   Biomedical Sciences: Immunology
comprehensive profile   Biomedical Sciences: Infectious diseases
comprehensive profile   Biomedical Sciences: Neurobiology
comprehensive profile   Biomedical Technology and Physics
comprehensive profile   Biomolecular Sciences: Biological Chemistry
comprehensive profile   Biomolecular Sciences: Molecular Bioinformatics
comprehensive profile   Biomolecular Sciences: Molecular Cell Biology
comprehensive profile   Business Administration: Duisenberg Honours Programme in Corporate Finance
comprehensive profile   Business Administration: Financial Management
comprehensive profile   Business Administration: Human Resource Management
comprehensive profile   Business Administration: International Management
comprehensive profile   Business Administration: Leadership and Change Management
comprehensive profile   Business Administration: Management Consulting
comprehensive profile   Business Administration: Strategy & Organization
comprehensive profile   Business Analytics: Optimisation of Business Processes
comprehensive profile   Business Analytics: Computational Intelligence
comprehensive profile   Business Analytics: Financial Risk Management
comprehensive profile   Business Data Science (Research Master)
comprehensive profile   Cardiovascular Research
comprehensive profile   Chemistry: Analytical Sciences
comprehensive profile   Chemistry: Molecular Sciences
comprehensive profile   Chemistry: Science for Energy and Sustainability
comprehensive profile   Classics and Ancient Civilizations: Classics
comprehensive profile   Classics and Ancient Civilizations: Research
comprehensive profile   Clinical and Developmental Psychopathology (Research)
comprehensive profile   Cognitive Neuropsychology (Research)
comprehensive profile   Communication and Information Studies: Dialogue, Health and Society
comprehensive profile   Communication and Information Studies: Multimodal Communication
comprehensive profile   Computational Science
comprehensive profile   Computer Science: Big Data Engineering
comprehensive profile   Computer Science: Computer Systems Security
comprehensive profile   Computer Science: Foundations of Computing and Concurrency
comprehensive profile   Computer Science: Internet and Web Technology
comprehensive profile   Computer Science: Parallel Computing Systems
comprehensive profile   Computer Science: Software Engineering and Green IT
comprehensive profile   Culture, Organization and Management
comprehensive profile   Digital Business and Innovation
comprehensive profile   Drug Discovery and Safety: Computer-Aided Drug Design (CADD)
comprehensive profile   Drug Discovery and Safety: Diagnostics and Imaging
comprehensive profile   Drug Discovery and Safety: Molecular Pharmacology
comprehensive profile   Drug Discovery and Safety: Molecular Toxicology
comprehensive profile   Drug Discovery and Safety: Synthesis of Drugs
comprehensive profile   Earth Sciences: Earth and Climate
comprehensive profile   Earth Sciences: Geology and Geochemistry
comprehensive profile   Earth Sciences: Global Environmental Change and Policy
comprehensive profile   Ecology
comprehensive profile   Econometrics and Operations Research: Climate Econometrics
comprehensive profile   Econometrics and Operations Research: Econometric Theory
comprehensive profile   Econometrics and Operations Research: Econometrics and Data Science
comprehensive profile   Econometrics and Operations Research: Financial Econometrics
comprehensive profile   Econometrics and Operations Research: Financial Engineering
comprehensive profile   Econometrics and Operations Research: Marketing Data Science
comprehensive profile   Econometrics and Operations Research: Operations Research Theory
comprehensive profile   Econometrics and Operations Research: Quantitative Economics
comprehensive profile   Econometrics and Operations Research: Quantitative Logistics
comprehensive profile   Economics: Development Economics
comprehensive profile   Economics: Global Challenges
comprehensive profile   Economics: International and Macroeconomic Policy
comprehensive profile   Economics: Labour and Health
comprehensive profile   Economics: Market Analytics
comprehensive profile   Economics: Public Policy
comprehensive profile   Entrepreneurship (Joint Degree UvA-VU)
comprehensive profile   Environment and Resource Management: Ecosystem Services and Biodiversity
comprehensive profile   Environment and Resource Management: Energy and Climate
comprehensive profile   Environment and Resource Management: Global Food Challenges
comprehensive profile   Environment and Resource Management: Global Sustainable Futures
comprehensive profile   Environment and Resource Management: Global Water Challenges
comprehensive profile   Finance: Duisenberg Honours Programme in Finance and Technology
comprehensive profile   Finance: Duisenberg Honours Track Quantitative Risk Management
comprehensive profile   Genes in Behaviour and Health (Research)
comprehensive profile   Global Health (Research)
comprehensive profile   Health Sciences: Health Policy
comprehensive profile   Health Sciences: Infectious Diseases and Public Health
comprehensive profile   Health Sciences: International Public Health
comprehensive profile   Health Sciences: Nutrition and Health
comprehensive profile   Health Sciences: Prevention and Public Health
comprehensive profile   Heritage Studies
comprehensive profile   History: Global History and International Studies
comprehensive profile   History: Medical and Health Humanities
comprehensive profile   History: Religion and Society
comprehensive profile   Human Movement Sciences: Sport, Exercise & Health (research)
comprehensive profile   Human Movement Sciences: Sport, Exercise and Health
comprehensive profile   Humanities: Critical Studies in Art and Culture (Research)
comprehensive profile   Humanities: Global History (Research)
comprehensive profile   Humanities: Linguistics (Research)
comprehensive profile   Humanities: Literature and Contested Spaces (Research)
comprehensive profile   Humanities: Philosophy (Research)
comprehensive profile   Hydrology
comprehensive profile   Information Sciences
comprehensive profile   International Business Law: Climate Change and Corporations
comprehensive profile   International Business Law: Commercial Transactions
comprehensive profile   International Business Law: Markets and Behavior
comprehensive profile   International Crimes, Conflict and Criminology
comprehensive profile   Law and Politics of International Security
comprehensive profile   Law: European and International Law
comprehensive profile   Law: International Migration and Refugee Law
comprehensive profile   Law: International Technology Law
comprehensive profile   Linguistics: Language Consultancy and Linguistic Documentation
comprehensive profile   Linguistics: Text Mining
comprehensive profile   Literary Studies: English Literature in a Visual Culture
comprehensive profile   Management, Policy Analysis and Entrepreneurship in Health & Life Sciences: Community-based Health Technologies
comprehensive profile   Management, Policy Analysis and Entrepreneurship in Health & Life Sciences: Health & Life Sciences-based Communication
comprehensive profile   Management, Policy Analysis and Entrepreneurship in Health & Life Sciences: Health and Life Sciences-based Management and Entrepreneurship
comprehensive profile   Management, Policy Analysis and Entrepreneurship in Health & Life Sciences: Health and Life Sciences-based Policy
comprehensive profile   Management, Policy Analysis and Entrepreneurship in Health & Life Sciences: International Public Health
comprehensive profile   Marketing
comprehensive profile   Mathematics
comprehensive profile   Musculoskeletal Physiotherapy Sciences
comprehensive profile   Neurosciences (Research Master)
comprehensive profile   Oncology
comprehensive profile   Parallel and Distributed Computer Systems
comprehensive profile   Philosophy: Philosophy of Law and Governance
comprehensive profile   Philosophy: Philosophy of Neurosciences
comprehensive profile   Philosophy: Philosophy, Bioethics and Health
comprehensive profile   Physics and Astronomy: Advanced Matter and Energy Physics
comprehensive profile   Physics and Astronomy: Astronomy and Astrophysics
comprehensive profile   Physics and Astronomy: Biophysics and Biophotonics
comprehensive profile   Physics and Astronomy: Gravitation, Astro- and Particle Physics
comprehensive profile   Physics and Astronomy: Science for Energy and Sustainability
comprehensive profile   Physics and Astronomy: Theoretical Physics
comprehensive profile   Political Science: Democracy and Power
comprehensive profile   Political Science: Global Environmental Governance, Sustainability and Climate Change
comprehensive profile   Political Science: International Relations, Security and Global Order
comprehensive profile   Psychology: Work and Organizational Psychology
comprehensive profile   Science, Business & Innovation: Energy and Sustainability
comprehensive profile   Science, Business & Innovation: Life and Health
comprehensive profile   Social and Cultural Anthropology
comprehensive profile   Social Psychology (Research)
comprehensive profile   Societal Resilience (Research Master)
comprehensive profile   Spatial, Transport and Environmental Economics: Environmental Economics
comprehensive profile   Spatial, Transport and Environmental Economics: Real Estate Economics and Finance
comprehensive profile   Spatial, Transport and Environmental Economics: Transport Economics
comprehensive profile   Spatial, Transport and Environmental Economics: Urban and Regional Economics
comprehensive profile   Theology and Religious Studies (Research)
comprehensive profile   Theology and Religious Studies: Exploring a Discipline
comprehensive profile   Theology and Religious Studies: Interreligious Studies
comprehensive profile   Theology and Religious Studies: Peace, Trauma and Religion
comprehensive profile   Tinbergen Institute Mphil in Economics
comprehensive profile   Transport and Supply Chain Management
    Archaeology
    Artificial Intelligence
    Arts and Culture
    Bioinformatics and Systems Biology
    Biomedical Sciences
    Biomolecular Sciences
    Business Administration
    Business Analytics
    Chemistry
    Computer Science
    Drug Discovery and Safety
    Earth Sciences
    Econometrics and Operations Research
    Economics
    Economics (MPhil)
    Environment and Resource Management
    Finance
    Finance: Duisenberg Honours Programme in Financial Markets & Regulation
    Health Sciences
    History
    Humanities Research Master
    International Business Law: Finance and Behavior
    Linguistics (Research)
    Management, Policy Analysis and Entrepreneurship in the Health and Life Sciences
    Philosophy, Bioethics and Health
    Physics and Astronomy
    Political Science: European Public Policy
    Political Science: International Relations & Transnational Governance
    Psychology: Regulation of Social Behaviour (Research Master)
    Science, Business & Innovation
    Spatial, Transport and Environmental Economics
    Transport & Supply Chain Management



More information on this programme? Visit the website!

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Institution

Vrije Universiteit Amsterdam


Location: Vrije Universiteit Amsterdam De Boelelaan 1105
1081 HV Amsterdam
Niederlande
Nord Holland
T   +31 20 59 89898
E   international@vu.nl

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Facts about the Masters programme

Location

Amsterdam

Field of study

Business & Economics

Degree

Master of Science

Language

English

Start

winter semester - September

Application deadline

ask the institution

Type of study

Full-time

Duration of study: 1 year

Tuition fees EU: 2168 EUR / year

Tuition fees Non EU: 16630 EUR / year

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Facts about the Masters programme

Location

Amsterdam

Field of study

Business & Economics

Degree

Master of Science

Language

English

Start

winter semester - September

Application deadline

ask the institution

Type of study

Full-time

Duration of study: 1 year

Tuition fees EU: 2168 EUR / year

Tuition fees Non EU: 16630 EUR / year

MASTER AND MORE Study Portals

Masters portal for Germany: www.master-and-more.de

Masters portal for Austria: www.master-and-more.at

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