THE MASTERS PORTAL
Home
    Marketing
  • Brief profile
  • Career
  • Admission
  • Impressions
  • Masters
  • Training Semester
  • Contact
|�|

Master Marketing

The Master programme in Marketing and Sales is targeting Austrian and international graduates aiming to expand their expertise in marketing, key account Management and sales operations and brand management.

After obtaining their Master degree in Marketing and Sales, graduates will have the skills needed to work effectively in a national or international environment. They will be able to carry out specific tasks for both client companies and service providers, and work as part of a team.
 
Elective module 1: Key Account Management and Sales Operations

  • Skills: account management and development
  • Skills: individual and group negotiations
  • Pricing, bundling and terms
  • Budgeting: performance measurement and adjustments
  • Contractual law

Elective module 2: Brand Management

 

  • Skills: brand and channel communication
  • Skills: internal communication, bridging levels
  • Strategic brand management, brand and communication  development
  • Budgeting: performance measurement and adjustments
  • Patent and trademark law, restrictions     

 

 

 

 

 

 

 


More information on this programme? Visit the website!

next: Career »

|�|

Master Marketing: Career perspectives


Graduates of the Master programme in Marketing and Sales will be awarded the degree of Master of Arts in Business (M.A.) and 120 ECTS credits.
A Master qualification also entitles graduates to study for a doctorate at a university in Austria or abroad.

Graduates of the Master programme Marketing and Sales are qualified to take on a wide range of responsibilities, including:

  • Developing marketing plans and strategies
  • Managing collaboration with agencies and heads of marketing
  • Negotiating and concluding contracts
  • Recruiting and training sales staff
  • Designing sales strategies and distribution
  • networks
  • Carrying out market research and sales planning activities
  • Drawing up pricing strategies and budgeting

Graduates who go on to become key account Managers and sales operations will be responsible for:

  • Acquiring and developing accounts
  • Designing customer-specific strategies
  • Planning marketing campaigns and executing sales strategies
  • Brand management is mainly concerned with:
  • Creating and implementing brand management and brand development strategies
  • Studying markets, managing the brand portfolio and cooperating with agencies.

 


More information on this programme? Visit the website!

« back: Brief profile

next: Admission »

|�|

Master Marketing: Admission

To qualify for admission to the Master programme Marketing and Sales, you must have obtained a Bachelor or university diploma in Business Administration or a related subject, or provide proof that they have completed a degree at a recognised Institution of Higher Education in Austria or abroad. Minimum number of ECTS credits required: 180

The academic board is responsible for checking compliance with the entry requirements on a case-by-case basis once the prospective student’s complete application file has been received.
 


More information on this programme? Visit the website!

« back: Career

next: Impressions »

|�|

Marketing - Impressions of your Masters study


More information on this programme? Visit the website!

« back: Admission

next: Masters »

|�||�|

Master Marketing: Applied Research and Training Semester

Master students of the full-time format must complete an Applied Research and Training Semester during their third semester.
 

  • Research institutes in Austria or abroad
  • Austrian or foreign higher education institutes
  • Austrian or foreign companies

Students work 32 hours per week for 15 weeks at a company or research institute in Austria or abroad. The internship involves participating in an in-house project and documenting project-related activities in line with standard academic practice. Depending on their personal preferences, interns can choose to focus on a research-oriented or more practical topic.
The University’s links to partner institutions also influence the choice of placements available.

Students must choose a subject for their project by the end of the second semester. This also forms the basis of the Master thesis and provides an overview of the schedule, work processes and data required to compile the project report and the thesis itself.

The Master thesis is written outside the students’ working time. This structure aims to encourage students to reflect on and develop the knowledge base built up during the Bachelor degree and the first year of the Master programme.
 


More information on this programme? Visit the website!

« back: Masters

next: Contact »

|�|

Institution

IMC Fachhochschule Krems


Location: Piaristengasse (Postanschrift) Piaristengasse 1
3500 Krems
Österreich
Niederösterreich
T   +43(0)2732/802-222
E   information@fh-krems.ac.at

« back: Training Semester

Facts about the Masters programme

Location

Krems

Field of study

Business & Economics

Degree

Master of Arts in Business

Language

English

Start

Application deadline

ask the institution

Type of study

Full-time

Duration of study: 4 semesters

Tuition fees EU: no information

Tuition fees Non EU: no information

ADD TO WATCHLIST
Related & recommended articles:

Facts about the Masters programme

Location

Krems

Field of study

Business & Economics

Degree

Master of Arts in Business

Language

English

Start

Application deadline

ask the institution

Type of study

Full-time

Duration of study: 4 semesters

Tuition fees EU: no information

Tuition fees Non EU: no information

MASTER AND MORE Study Portals

Masters portal for Germany: www.master-and-more.de

Masters portal for Austria: www.master-and-more.at

MASTER AND MORE NEWSLETTER
We use cookies to ensure that we give you the best experience on our website. By continuing to browse our site or by clicking OK, we assume your consent to our use of cookies.
Please view our Privacy Policy for further information.
OK