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Name of the Masters programme

Marketing & Sales


Institution

EAE Business School


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  • Brief profile
  • Course content
  • Career
  • Admission
  • Impressions
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  • Key Points
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Master in Marketing & Sales

With the EAE’s Master in Marketing & Sales in Spain, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market.
 

Throughout the program, the professionals are provided with the conditions to change. Participants in the program will undergo an experience and process of change.
 

On completing the tuition period in Barcelona, students have the option of doing a two-week residential placement at Kean University (USA).


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Master in Marketing & Sales: Modules

 

Cronograma de ESTUDIO BARCELONA  ECTS
MODULE 1 - Organizational Management   -
Business and marketing planning process in organizations   5 ECTS
Market research, information management and decision making   5 ECTS
Financial impact of strategic decision   5 ECTS
Marketing in digital environments   5 ECTS
MODULE 2 - Strategic Marketing   -
Creating value in businesses   5 ECTS
Delivering customer value   5 ECTS
MODULE 3 - Strategic Market Planning   -
Sales and marketing strategies   5 ECTS
Managing customers and key accounts, new models of business organization   5 ECTS
Business strategies for customer-centred marketing   5 ECTS
MODULE 4 - Final Master Thesis   -
Final Master Thesis  15 ECTS
MODULE 5 - Minor   -
Minor  10 ECTS
TOTAL CREDITS  70 ECTS

 

Cronograma de ESTUDIO MADRID  ECTS
MODULE 1 - International Marketing Management & Market Globalization   -
Strategic management of international marketing: Competition and keys to success in global markets   6 ECTS
Marketing professional development in global environment   6 ECTS
MODULE 2- Strategic International Market Planning   -
Global markets: research and identification of the value proposal   6 ECTS
Creating value in international markets   6 ECTS
MODULE 3 - Management of Value in Global Markets   -
Economic and financial management of the strategic decisions of international marketing   6 ECTS
Digital marketing in international environments   6 ECTS
MODULE 4 - Go to Market   -
Delivering value to international customers   6 ECTS
Sales strategies and international comercialization   6 ECTS
MODULE 5 - Internship   -
Internship   6 ECTS
Final Master Thesis   -
Final master thesis   6 ECTS
MODULE 6 - Minor   -
Minor  10 ECTS
TOTAL CREDITS  70 ECTS

 


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Master in Marketing & Sales: Career

EAE assesses the competencies that companies value most highly and provides guidance to students in this respect in order to facilitate their employability. The objective is to reach the level of development demanded by the jobs market.


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Master in Marketing & Sales: Admission

ADMINISSION REQUIREMENTS

Participants who successfully complete the program will receive the qualification of Master in Marketing & Sales from EAE Business School. In addition, students who fulfill the establioshed academic requirements will obtain the Master in Marketing & Sales degree from Universitat Politécnica de Catalunya (if studying in Barcelona) or the Master in Marketing & Sales degree from Universidad Rey Juan Carlos (if studying in Madrid).

 

In order to receive the qualifications granted by EAE and the University, participants must fulfil the requirements stipulated by these institutions.

 

ADMISSION PROCESS

The main objective of the admissions process is to ensure candidates' suitability for the program, by looking at their professional experience and their academic background.

 

Our aim is for all participants to make the most of the experience we offer through a context in which they may develop a long-term relationship with classmates, lecturers and alumni.

 

In order to start the admissions process, the form has to be filled in so that EAE’s Academic Committee can consider the application. If the decision issued by the Academic Committee for the requested program is positive, the candidate can complete their enrolment.


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Marketing & Sales - Impressions of your Masters study


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Key Points to study at EAE Business School

1. Employability

The Professional Careers service is focused on guiding and accompanying students to achieve their professional goals and matching their expectations and interests with the jobs market

 

2. Employment Partner Executive

The main aim of this program is to promote the constant updating of knowledge, skills and professional competencies of management profiles, in order to increase their professional projection.

 

3. Rankings EAE

Second best master’s degree in the area of Marketing in Spain (“250 Masters, ed. 2017” ranking from El Mundo)

 

4. Marketing Advisory Board

The master’s degree study plan is developed along with the Advisory Board of the Marketing and Communication area, formed by professionals from companies like Unilever, Sony, Mango, Nielsen, Nissan, OgilvyOne, Heineken, Endesa, BP, La Caixa, Dockers, and more.

 

5. Business Networking

On the Business Networking cycle, students will attend a series of meetings with professionals from large companies and other EAE students, thanks to which the participants have the chance to expand their network of professional contacts.

 

6. Commercial Action Plan

The Commercial Action Plan is the central core of the master’s degree. In this plan, participants develop and implement a commercial strategic plan applied to a real company, defining the most appropriate analyses and strategies to achieve the company’s commercial goals.

 

7. Major + Minor

EAE has started up the North American Major and Minor methodological system for the first time in Spain, in the place of the traditional optional subject method

 

8. Soft Skills program

EAE’s Soft Skills International MBA program is intended to help participating professionals complete their training with the strategic mobilisation of their personal skills. It includes ten independent monthly workshops organised along the Emotional Skills Model

 

9. International Residential Program

At the end of the study period, students will have the chance to do a two-week residential stay at Kean University (USA) This residential stay comes at an additional cost.

 

10. EAE is enterprising

The aim is to give the necessary resources and environment for enterprising students from EAE to develop new business ideas. We accompany the needs of the entrepreneurs and investors, as well as those of our students and researchers.  Some of the particular services we offer are Training, Financing and Accompaniment for EAE’s enterprising students.


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Institution

EAE Business School


Location: Campus Barcelona Carrer d'Aragó 55
08015 Barcelona
Spanien
Catalonia
T   +34 900 49 48 05
E  

Campus Madrid Calle de Joaquín Costa 41
28002 Madrid
Spanien
Community of Madrid
T   +34 900 49 48 05
E  

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Facts about the Masters programme

Location

Barcelona, Madrid

Field of study

Business & Economics, Media & Communication

Degree

Language

English

Start

Application deadline

ask the institution

Type of study

Full-time

Duration of study: 60 credites

Tuition fees EU: no information

Tuition fees Non EU: no information

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Facts about the Masters programme

Location

Barcelona, Madrid

Field of study

Business & Economics, Media & Communication

Degree

Language

English

Start

Application deadline

ask the institution

Type of study

Full-time

Duration of study: 60 credites

Tuition fees EU: no information

Tuition fees Non EU: no information

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