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Name of the Masters programme

Marketing, Social Media, and Digitalization


Institution

University of Southern Denmark (SDU)


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    Marketing, Social Media, and Digitalization
  • Brief profile
  • Course content
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  • Admission
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MSc in Economics and Business Administration - Marketing, Social Media, and Digitalization at University of Southern Denmark

Due to the erosion of traditional marketing channels, firms more and more invest in social media and digitalization to efficiently get in contact and emotional long-term relationships with their customers nowadays. Thus, organizations and industries in the future tremendously demand managers who understand how social media and digitalization can be used as a strategic instrument for increasing firm value to ensure competitive advantage. This program exactly gives you the demanded know-how that enable you to become such a leading manager in organizations and thus provides excellent job opportunities.


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MSc in Economics and Business Administration - Marketing, Social Media, and Digitalization at University of Southern Denmark: Course Content

The MSc in Economics and Business Administration profile in Marketing, Social Media, and Digitalization offers amongst other courses in social media networks and marketing communication, digital business and marketing, consumer behavior, project management, and competitive strategy. In addition, you get methodological skills in qualitative as well as in quantitative research and you can choose between several electives offered especially for this program such as brand management and marketing strategy as well as electives from other master studies offered at Campus Esbjerg.


The combination of courses in advanced management and marketing, social media, and digitalization qualifies you to manage the development of competences and continuous learning that are necessary survival skills for brands and organizations in an intensified competitive environment.


Through a combination of project work, group work, and lectures you will understand how to manage the various aspects of marketing, social media, and digitalization in organizations. The program focuses on developing intensive know-how skills, i.e. the ability to perform detailed and comprehensive analyses and derive managerial valuable solutions.


The profile runs in eight quarters over two years. Each quarter contains two courses. You will have up to 8 lectures per week. The number of students in the courses allows intensive interaction with the professor, who is lecturing, as well as discussions among the students. This enlarges the size of the active business vocabulary which you can later use in discussing issues related to these fields as a part of your job.


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MSc in Economics and Business Administration - Marketing, Social Media, and Digitalization at University of Southern Denmark: Career

Masters of Science graduates in Economics and Business Administration work within practically all administrative areas in organizations as for example marketing and sales management, human resource management, project management, or innovation management. MScs from the University of Southern Denmark are in general able to find relevant, attractive, and well-paid jobs after they graduate.


There is of course a relationship between the job that graduates get and the courses which they have taken on the profile they have studied. Many of the MScs are employed in specialist functions while others, especially as they gain experience, are take on jobs that include not only management but also leadership.

 

Examples of job titles within the specific field of Marketing, Social Media, and Digitalization are:
 

  • Social media specialist and/or coordinator
  • Brand community manager
  • Digital strategist
  • Brand manager
  • Market researcher

 

Examples of job profiles in general are:
 

  • Marketing coordinator
  • Project manager 
  • Personal assistant for CEO
  • Management consultant
  • Area sales manager
  • Entrepreneur/business developer
  • Product developer
  • University researcher/Professor

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MSc in Economics and Business Administration - Marketing, Social Media, and Digitalization at University of Southern Denmark: Admission

You can apply if you hold a Bachelor's degree including a minimum of 75 ECTS within the field of Economics and Business Administration, comprising at least 5 ECTS within each of the following subjects:
 

  • Microeconomics or Managerial Economics
  • Accounting
  • Corporate Finance
  • Marketing
  • Organizational theory
  • Statistics
  • Methods for collection and analysis of data (statistics or other qualitative or quantitative methods, including mathematics or operations research/operations management. Data collection may be included to a minor extend)
  • Theory of Science and Scientific Methodology and Methods - this only applies if your degree is not from a university

 

To apply, you have to submit an application via the application portal.


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Marketing, Social Media, and Digitalization - Impressions of your Masters study


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Overview of Masters programmes - University of Southern Denmark (SDU)

comprehensive profile   Accounting and Finance
comprehensive profile   American studies
comprehensive profile   Applied Mathematics
comprehensive profile   Biochemistry and molecular biology
comprehensive profile   Biology
comprehensive profile   Brand Management and Marketing Communication
comprehensive profile   Business, language and culture
comprehensive profile   Business, language and culture (negot)
comprehensive profile   Chemistry
comprehensive profile   Comparative Public Policy and Welfare Studies
comprehensive profile   Computational biomedicine
comprehensive profile   Computer science
comprehensive profile   Cultural Sociology
comprehensive profile   Economics 
comprehensive profile   Economics and Business Administration
comprehensive profile   Engineering - Chemistry
comprehensive profile   Engineering - Electronics
comprehensive profile   Engineering - Environmental Engineering
comprehensive profile   Engineering - Innovation and Business
comprehensive profile   Engineering - Mechatronics
comprehensive profile   Engineering - Operations Management
comprehensive profile   Engineering - Physics and Technology
comprehensive profile   Engineering - Product Development and Innovation
comprehensive profile   Engineering - Robot Systems
comprehensive profile   Engineering - Software Engineering
comprehensive profile   English Studies
comprehensive profile   Environmental and Resource Management
comprehensive profile   European Master in Tourism Management (EMTM)
comprehensive profile   Finance
comprehensive profile   Global Logistics and Supply Chain Management
comprehensive profile   Global Marketing and Consumer Culture
comprehensive profile   Human Resource Management
comprehensive profile   Innovation and Business Development
comprehensive profile   International Business and Management
comprehensive profile   International Business and Marketing
comprehensive profile   International Security and Law
comprehensive profile   International Tourism and Leisure Management
comprehensive profile   IT Product Design
comprehensive profile   Management Accounting
comprehensive profile   Market Anthropology
comprehensive profile   Marketing, Social Media, and Digitalization
comprehensive profile   Mathematics
comprehensive profile   Medical chemistry
comprehensive profile   Middle East Studies
comprehensive profile   Physics
comprehensive profile   Public Health
comprehensive profile   Sports and Event Management
comprehensive profile   Strategy and Organization
comprehensive profile   Web Communication Design



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Institution

University of Southern Denmark (SDU)


Location: University of Southern Denmark (Esbjerg) Niels Bohrs Vej 9-10
DK-6700 Esbjerg
Dänemark
Region of Southern Denmark
T   +45 6550 1517
E   ema@sdu.dk

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Facts about the Masters programme

Location

Esbjerg

Field of study

Business & Economics, Humanities

Degree

Master of Science

Language

English

Start

Application deadline

ask the institution

Type of study

Full-time

Duration of study: 2 years

Tuition fees EU: no tuition fees

Tuition fees Non EU: no information

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Facts about the Masters programme

Location

Esbjerg

Field of study

Business & Economics, Humanities

Degree

Master of Science

Language

English

Start

Application deadline

ask the institution

Type of study

Full-time

Duration of study: 2 years

Tuition fees EU: no tuition fees

Tuition fees Non EU: no information

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