Master's Degree in Business Analytics

The Master's Degree in Business Analytics is based on the need to train highly skilled professionals in a field of study that has become essential today. The convergence of large volumes of data, technological advancements, the unstoppable growth of digitalization, and the increasing demand for analytical information for decision-making have heightened the relevance of data analysis in business and organizational management.

The objective is to offer an advanced study programme that provides students with the skills, competencies, and knowledge necessary to tackle the challenges of the Big Data era. This Master's Degree is taught mainly in Spanish with some subjects in English. 

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Master's Degree in Business Analytics

Module: Digital Business 
Introduction to digital business

Module: Methods
Introduction to business analytics
Visualization 
Fundamentals and supervised learning
Machine learning. 
Unsupervised learning

Module: Advanced methods
Unstructured data analysis
Deep learning
At the frontier

Module: Programming
Introduction to programming

Module: Technology 
Introduction to data sources and databases
Big data and internet technologies

Module: Skills and ethics
Innovation and creativity 
Ethical challenges and risks. 
Cybersecurity

Module: Applied cases of business analytics (3 electives to choose from)
People analytics, Finance analytics, Marketing analytics, Public economy and health, Logistics and supply chain, Forensic audit

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Master's Degree in Business Analytics

The jobs that will grow the fastest are artificial intelligence and machine learning specialists, sustainability specialists, business intelligence analysts and information security specialists.

Organizations are looking for leaders skilled in data analytics to extract meaningful insights from large volumes of data, make informed decisions, and improve the efficiency and profitability of their operations.

This Master prepares you to assume responsibilities in functions such as:

• Business intelligence specialist
• Digital transformation manager
• Analyst specializing in business strategy digital
• Specialist in new business models
• Specialist in data driven decision making
• Advanced analyst in artificial intelligence and organizational learning
• Specialist in data governance
• Advanced business and data analyst
• Business analytics consultant
• Others

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Master's Degree in Business Analytics

Undergraduate degrees in the field of management, social sciences, marketing, finance, international relations, psychology) and other degrees.

The Master's Degree in Business Analytics is taught in Spanish and includes content in English. Advanced level of Spanish (C1-C2) and a B2 in English.

Educational complements
Based on the academic profile of each candidate, the relevance of one or two complementary training courses related to business, data, statistics and probability.

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Overview of Masters programmes - Deusto Business School - University of Deusto

		European and International Business Management
		Human Resources
		Master's Degree in Business Analytics
		Master's degree in International Business
		Master's degree in Management

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