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MSc in Digital Marketing & Data Science
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Name of the Masters programme

MSc in Digital Marketing & Data Science


Institution

emlyon business school


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    MSc in Digital Marketing & Data Science
  • Brief profile
  • Course content
  • Career
  • Admission
  • Impressions
  • Masters
  • Learning Trip
  • Company Project
  • Contact
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MSc in Digital Marketing & Data Science

The MSc in Digital Marketing & Data Science is a 18-month program designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies to develop business.


Thanks to the program, students will be able to manage the coming technological and algorithmic disruptions in marketing, instead of being made redundant by them.


The program pedagogy uniquely combines a strong academic background in business studies, marketing, data analysis and strategy with an in?depth and specific digital knowledge in online video, mobile, viral, social media, and data driven marketing.


More information on this programme? Visit the website!

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MSc in Digital Marketing & Data Science: Course Content

  • Digital marketing
  • Data literacy
  • Advanced digital marketing
  • Data Science
  • CRM, data platforms & marketing automation
  • Data visualization
  • Machine learning and business cases using Python
  • Asian Business Environment

More information on this programme? Visit the website!

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MSc in Digital Marketing & Data Science: Career

The skills developed with the program open large horizons as all companies are now challenged by data and digital disruptions. You will be prepared for specific positions in marketing and business updated to the digital era such as:
 

  • Digital marketing manager
  • Head of digital solutions
  • Digital project manager
  • Data analyst
  • Business intelligence analyst
  • Digital analyst
  • Consultant or project manager in digital transformation
  • Social media manager
  • Online media planner

More information on this programme? Visit the website!

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MSc in Digital Marketing & Data Science: Admission

Admission is based on the following elements:
 

  • A Bachelor’s degree in any field
  • Official Management Aptitude Test Score: GMAT, GRE, TAGE MAGE, CAT (optional)
  • English Proficiency test (optional)
     

We remind you this program is fully delivered in English. Therefore, English full proficiency is required for you to be admitted, follow courses and efficiently interact with the other members of the cohort.


For the Admission Process, your English level will be evaluated taking into consideration 3 different fundamentals:
 

  • Examination of all written and redactional elements within the application file.      
  • The Video Interview     
  • Potential Face to face or Skype interview, if the Admission Board requires it."

More information on this programme? Visit the website!

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MSc in Digital Marketing & Data Science - Impressions of your Masters study


More information on this programme? Visit the website!

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Overview of Masters programmes - emlyon business school



More information on this programme? Visit the website!

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MSc in Digital Marketing & Data Science: Learning trip to Boston or San Francisco

The learning trip is scheduled at the end of November. You will attend seminars in local renowned Universities, catch a glimpse of the offices of some of the most notable digital marketing companies and visit the most important worldwide digital start-ups accelerator "Mass Challenge" to experience the cities' blossoming adtech sector.
 

This learning trip is a unique opportunity to discover how and why Boston and San Francisco are privileged spots to innovate and create value. It also leads you to grasp the impact of the economic environment on business practices. Last but not least, it is also a way to start developing your international network.
 

Planned agenda:
 

  • Start-ups and companies’ visits
  • Campuses discovery (MIT, Harvard, other universities)
  • Conferences related to digital marketing & data science with local partners & experts
  • Friendly time with emlyon business school local community including alumni based in the area

More information on this programme? Visit the website!

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MSc in Digital Marketing & Data Science: Company Project

The company project, which is an integral part of the curriculum allows you to enter your internship or first job with solid experience.
Working on a business project in China will help you to:
 

  • Put your newly acquired academic knowledge into practice
  • Gain first-hand experience of working on a tangible project while benefiting from the comfort of a supporting structure,
  • Learn intercultural skills, navigate different businesses and cultural environments,
  • Build a network (with local alumni, students and partners contacts)

 
A few examples of historical projects including data science and digital marketing scope:
 

  • Foreign market entry strategy & digital plan
  • E-commerce communication
  • Development of e-marketing strategy
  • Development of social media strategies
  • Customer relationship management
  • Identifying platforms an industry operator must be on to succeed in the Chinese digital landscape …

 
Company projects with emlyon business school in Shanghai included recently diverse firms such as AccorHotels Greater China, Asics, Club Med, GL Events, Kering Group, Oakley, Puma...


More information on this programme? Visit the website!

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Institution

emlyon business school


Location: Paris emlyon business school campus Boulevard Diderot 15
75012 Paris
Frankreich
Île-de-France
T   + 33 (0)1 53 34 16 40
E   master@em-lyon.com

emlyon business school Shanghai campus Building A1, Tanjiatang RD, Minhang District 155
200062 Shanghai
China
Shanghai
T  
E  

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Facts about the Masters programme

Location

Paris, Shanghai

Field of study

Business & Economics, Information Technology & Telecommunications

Degree

Master of Science

Language

English

Start

Application deadline

ask the institution

Type of study

Full-time

Duration of study: 18 months

Tuition fees EU: 24000 EUR / total costs

Tuition fees Non EU: 24000 EUR / total costs

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Facts about the Masters programme

Location

Paris, Shanghai

Field of study

Business & Economics, Information Technology & Telecommunications

Degree

Master of Science

Language

English

Start

Application deadline

ask the institution

Type of study

Full-time

Duration of study: 18 months

Tuition fees EU: 24000 EUR / total costs

Tuition fees Non EU: 24000 EUR / total costs

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