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MSc in Economics and Business Administration
Sports and Event Management
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Name of the Masters programme

Sports and Event Management


Institution

University of Southern Denmark (SDU)


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MSc in Economics and Business Administration - Sports and Event Management

Do you want to manage companies in the sports and event sector? This programme gives you competences that enable you to become such a manager.

The MSc in Economics and Business Administration profile in Sports and Event Management gives you competences on a high academic level within organization and marketing. The focus lies on issues that are especially relevant for companies in the sports and event sector. The profile is offered at Campus Esbjerg.

The profile concerns itself with the entertainment markets, and how they interact with the sports and event sector. Other marketing issues are strategy and competition. The organizational subjects are governance in sports companies, project management and innovation management. In addition, you get methodological skills in qualitative as well as in qualitative research. Further, you can choose between electives offered especially for this programme as well as electives from other master studies offered at Campus Esbjerg.

The profile runs in eight quarters. In the courses, you will work with projects, in groups and have lectures. The group of students in the courses is normally a size allowing interaction with the professor lecturing as well as discussions among the students. This enlarges the size of the active vocabulary which you can later use in discussing issues related to these fields as a part of your job.

The courses on the profile are taught in English. You can, however, do exams including your master thesis in Danish provided the teacher is Danish speaking.


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MSc in Economics and Business Administration - Sports and Event Management: Programme structure

The programme offers courses in governance in companies in the sports and event sector, about media and music management, in  project management, innovation, competitive strategy and research methodology. The combination of courses in advanced management and marketing qualifies you to manage the development of competences and continuous learning that are necessary survival skills for enterprises in an intensified competitive environment.

Through a combination of project work, group work, and lectures you will understand how to manage companies in the sports and event sector. The programme focuses on know-how skills, i.e. the ability to perform analyses and develop solutions.

The graduate programme in Sports and Event Management runs in four quarters. However, it is possible to take quarters as independent units. In the International Graduate Programme you may follow all the courses offered in the Master of Science programme in Sports and Event Management. In order to achieve 60 ECTS you must follow two courses of each 7.5 ECTS per quarter.

The examination types vary and are adjusted to the learning for the individual courses. Therefore they will be a mix of written exams and projects with or without oral examinations.


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MSc in Economics and Business Administration - Sports and Event Management: Career Opportunities

Masters  of Science in Economics and Business Administration work within practically all administrative areas as for example accounting and controlling, IT, marketing and sales management, planning, HRM and organisational planning. MScs from the University of Southern Denmark are in general able to find relevant and attractive jobs after they graduate.

There is of course a relationship between the job that graduates get and the courses which they have taken on the profile they have studied. Many of the MScs are employed in specialist functions while others, especially as they gain experience, are take on jobs that include not only management but also leadership.

 

Examples of job titles in general :

  • Marketing coordinator
  • Project manager 
  • Personal assistant for CEO
  • Management consultant
  • Area sales manager

 

Examples of job titles with Sports and Event Management

  • Marketing and promotions director
  • Sporting goods sales representative
  • Corporate sales director
  • Director of tickets sales
  • (Sport) facility manager
  • Sport media representative
  • Athletic business manager
  • Sport market analyst
  • Community sport & recreation manager
  • University researcher
  • Event Manager
  • Fitness club manager

 

The graduate can independently take responsibility for own professional development and specialization.

A MSc in Economics and Business Administration allows graduates to work at solving specialist tasks within the functional areas of organizations with the public and private sectors.


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MSc in Economics and Business Administration - Sports and Event Management: Entry requirements

To apply for a Master's programme in Economics and Business Administration, you need a relevant Bachelor's degree. You can apply if you hold one of the following degrees:

  • BSc in Economics and Business Administration from University of Southern Denmark
  • BSc in Economics (Business Economics) from University of Southern Denmark.

 

You can also apply if you hold a similar Bachelor's degree including a minimum of 75 ECTS within the field of Economics and Business Administration, comprising at least 5 ECTS within each of the following subjects:

  • Microeconomics or Managerial Economics
  • Accounting
  • Corporate Finance
  • Marketing
  • Organizational theory
  • Statistics
  • Methods for collection and analysis of data (statistics or other qualitative or quantitative methods, including mathematics or operations research/operations management. Data collection may be included to a minor extend)
  • Theory of Science and Scientific Methodology and Methods - this only applies if your degree is not from a university

 

If your degree does not fulfil the entry requirements, the study board will decide whether you can follow one or more supplementary courses.

 

Language requirements
Please see this page for the specific language requirements.

 

Further information.


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Overview of Masters programmes - University of Southern Denmark (SDU)

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Institution

University of Southern Denmark (SDU)


Location: University of Southern Denmark (Esbjerg) Niels Bohrs Vej 9-10
DK-6700 Esbjerg
Dänemark
Region of Southern Denmark
T   +45 6550 1517
E   ema@sdu.dk

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Facts about the Masters programme

Location

Esbjerg

Field of study

Business & Economics

Degree

Master of Science

Language

English

Start

Application deadline

ask the institution

Type of study

Full-time

Duration of study: 2 years

Tuition fees EU: no tuition fees

Tuition fees Non EU: 8500 EUR / year

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Facts about the Masters programme

Location

Esbjerg

Field of study

Business & Economics

Degree

Master of Science

Language

English

Start

Application deadline

ask the institution

Type of study

Full-time

Duration of study: 2 years

Tuition fees EU: no tuition fees

Tuition fees Non EU: 8500 EUR / year

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