How to write the motivation letter for your Masters application
Prepare the best motivation letter/ personal statement for your application!

How to write the motivation letter for your Masters or Ph.D application

The motivation letter (a.k.a. personal statement, application essay) is one of the more personalized documents of application that can potentially secure you a place for your desired Masters study.  But writing one is often quite challenging, as it takes a lot of work and time. So what must the perfect cover letter include? How to master the art of motivational writing? Time to find out!


Given that you have no information about a minimum length, your motivation letter should be at least 500 words. It is very important to prepare it with a suitable font, for example Arial, Calibri or Helvetica, and with a letter size set at 11. There is no need to use a letterhead but it is recommended that you start your heading with “Dear Sir or Madam” and end with “Best regards” and a signature. 


The main aim of your motivation letter should be to make it clear that you are qualified for your chosen study. One of the easiest and most convenient ways to do this is by including:

  • Previous background from your Bachelor study – academic performance, involvement in student clubs, unions and organizations
  • Experience with the subject area – acquired skills and knowledge, relevant professional practice and particular achievements
  • Interest in your chosen Masters and university – personal reason for applying and knowing about the history and reputation of the study programme and institution.

In other words, you have to focus on some facts and figures and evade unnecessary information with no clear and exact connection to your study choice.


Every day, university officials read through hundreds of motivation letters with the majority having a quite similar and standard structure. Having this in mind, you can stand out from the crowd simply by preparing your very own and unique writing style and design. For example, you can try following this structure:

Avoid copying the sentences below or any other from the Internet directly at any cost! Otherwise, your chances of being turned down will severely increase, as plagiarism is accepted under no conditions among academic circles.

1. Introduction: start chronologically and think about the past, present and future of your study choice:

“Dear Sir or Madam,

My interest in the field of Business Administration started to grow after a short but fruitful internship back when I was at the age of 17. I learned about the…”

2. Bachelor study: here you can highlight your achievements as an undergraduate student and share more about your academic success and experiences. 

While at university I had a very balanced curriculum with intense practical modules. This allowed me to participate in a national leadership project which I eventually won. [Here you can insert some more information about the project]. I would like to continue in this direction together with you.”

3. Work experience: it is relevant to include details about any internships or jobs which you might have had during your previous study. There is no shame in skipping this part if you have nothing to write about but it is worth checking if your application requires any particular practical experience.

“In addition to being a successful full-time student at university, I had the opportunity to apply some theory to practice at a local bank. On a schedule of 20 hours each week, I was responsible for customer and small company payments as Junior Cashier.”

4. Reasons for your choice: one of the key moments in your motivation letter is the accurate argumentation for choosing a specific university and course. 

“I am particularly impressed by the rich reputation and high ranking of the university altogether with the excellent outlook of the bilingual MBA programme including a semester abroad. Moreover, I believe that your close collaboration with real-world businesses and industry-oriented study will give me a competitive advantage for my future professional experience.”

5. Conclusion: the end should be written with a polite tone wishing a friendly farewell.

“I hope that my application will have a positive outcome as I look forward to your answer.

Best regards,

John Smith”

Tip: You can learn more about some easy ways to improve your writing skills here!


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