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Master of Marketing
If you want to become a marketing expert, the Master of Marketing is the best choice!

Master of Marketing

go to a list of Masters programmes in Marketing

Overview – Master of Marketing

The goal of each and every organisation is to understand a customer’s needs, satisfy these needs and generate a profit. Marketing’s role within the organisation is to identify potential customers and create a business plan that fulfils these needs.

A Masters degree in Marketing teaches the core principles of Marketing. However, the main focus of this course lies on analytical and decision-making skills. These skills are covered and tested in various modules, such as strategic marketing decisions, understanding buyer behaviour, market research analysis, etc. The overall aim is to prepare you for a final marketing project that combines both practical skills and theoretical knowledge.

Generally, a Masters degree in Marketing can be completed in one year of full-time study. Admission criteria are similar at most universities; they require a good first degree in a subject other than marketing.

Career prospects with a Master of Marketing

Upon completion of this Masters programme, your employment opportunities will mainly lie sales, advertising and market research. Some examples of job positions are:

  • Executive tasks in marketing departments
  • Creative and strategic positions in the advertising industry
  • Managing marketing and advertising agencies
  • Market researcher
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The following universities offer a Master of Marketing:

    study programmes     universities
comprehensive profile   Masters in International Marketing   comprehensive profile   Hult International Business School
comprehensive profile   Business Economics   comprehensive profile   University of Antwerp
comprehensive profile   Tourism and Change   comprehensive profile   Fachhochschule Graubünden (FHGR)
comprehensive profile   Werbung interkulturell: Sprache, Medien, Marketing   comprehensive profile   Katholische Universität Eichstätt-Ingolstadt
comprehensive profile   Master International Business     Munich Business School
comprehensive profile   Digital Marketing Management     CAMPUS 02 Fachhochschule der Wirtschaft
  Marketing   comprehensive profile   University of Edinburgh
  International Business     Robert Gordon University
  Management     University of Essex
  Management (Marketing)     The University of Northampton
  International Business     University of Stirling
  Strategic Digital Marketing     University of South Wales
  Digital Marketing Leadership     University of Aberdeen
  Marketing (Doctoral Research)     Newcastle University
  Marketing     Cardiff University
  Management with Marketing     Birkbeck, University of London
  Digital Design and Marketing     University of Hull
  Marketing     University of Exeter
  Digital Marketing (London)     Northumbria University
  International Marketing Strategy     The University of Northampton
  Marketing     Queen Mary University of London
  Creative and Media Education     Bournemouth University
  Marketing and Financial Services     University of Exeter
  International Fashion Marketing     University of Winchester
  Marketing Analytics     Lancaster University
  Marketing     Cardiff University
  Marketing     Nottingham Business School, Nottingham Trent University
  Business Administration (Marketing)     University of Bedfordshire
  Marketing Management     Middlesex University London
  International Marketing     Birkbeck, University of London
  Marketing (Research)     University of Birmingham
  Marketing     University of Liverpool
  Marketing Management     University of Derby
  Marketing     Kingston University
  Marketing     Leeds Beckett University
  International Management     University of Exeter
  Advertising and Public Relations Management     De Montfort University
  Corporate Communications, Marketing and Public Relations     University of Leeds
  Digital Marketing     University of Portsmouth
  ...     ...
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