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Master of Marketing
If you want to become a marketing expert, the Master of Marketing is the best choice!

Master of Marketing

go to a list of Masters programmes in Marketing

Overview – Master of Marketing

The goal of each and every organisation is to understand a customer’s needs, satisfy these needs and generate a profit. Marketing’s role within the organisation is to identify potential customers and create a business plan that fulfils these needs.

A Masters degree in Marketing teaches the core principles of Marketing. However, the main focus of this course lies on analytical and decision-making skills. These skills are covered and tested in various modules, such as strategic marketing decisions, understanding buyer behaviour, market research analysis, etc. The overall aim is to prepare you for a final marketing project that combines both practical skills and theoretical knowledge.

Generally, a Masters degree in Marketing can be completed in one year of full-time study. Admission criteria are similar at most universities; they require a good first degree in a subject other than marketing.

Career prospects with a Master of Marketing

Upon completion of this Masters programme, your employment opportunities will mainly lie sales, advertising and market research. Some examples of job positions are:

  • Executive tasks in marketing departments
  • Creative and strategic positions in the advertising industry
  • Managing marketing and advertising agencies
  • Market researcher
Hier steht Text

The following universities offer a Master of Marketing:

    study programmes     universities
comprehensive profile   Business Economics   comprehensive profile   University of Antwerp
comprehensive profile   Master International Business   comprehensive profile   Munich Business School
comprehensive profile   Master International Marketing and Brand Management   comprehensive profile   Munich Business School
comprehensive profile   Marketing   comprehensive profile   University of Groningen
comprehensive profile   Master programme (one year) in Business Administration, Marketing and Management   comprehensive profile   Mid Sweden University
comprehensive profile   Tourism and Change   comprehensive profile   Fachhochschule Graubünden (FHGR)
comprehensive profile   Masters in International Marketing   comprehensive profile   Hult International Business School
comprehensive profile   Marketing   comprehensive profile   Vrije Universiteit Amsterdam
comprehensive profile   Econometrics and Operations Research: Marketing Data Science   comprehensive profile   Vrije Universiteit Amsterdam
comprehensive profile   Digital Marketing Management     CAMPUS 02 Fachhochschule der Wirtschaft
  Marketing & Creativity (MS)   comprehensive profile   ESCP Business School
  Marketing & Retail Innovation   comprehensive profile   University College Dublin
  Digital Marketing   comprehensive profile   University College Dublin
  Marketing Practice   comprehensive profile   University College Dublin
  Marketing and Communication (MS)   comprehensive profile   ESCP Business School
  Marketing & Creativity (EMS)   comprehensive profile   ESCP Business School
  International Marketing and Brand Management   comprehensive profile   Munich Business School
  Master Sports Business and Communication   comprehensive profile   Munich Business School
  Marketing   comprehensive profile   University College Dublin
  Executive MBA   comprehensive profile   MCI | Die Unternehmerische Hochschule®
  Marketing and Communication (EMS)   comprehensive profile   ESCP Business School
  Marketing (Branding and Communications)     University of Brighton
  Advertising and the Creative Economy     Kingston University
  Enterprise and Business Creation     University of East Anglia
  Management and Marketing     Nottingham Business School, Nottingham Trent University
  Marketing Management     Southampton Solent University
  Management and Marketing     Birmingham City University
  International Marketing     Bangor University
  MBA International Marketing     Coventry University London
  Marketing (Digital Marketing)     Henley Business School
  Marketing     University of Kent
  Marketing and Technology     Goldsmiths, University of London
  Marketing Communications     University of Birmingham
  International Business Management with Marketing     Kingston University
  Marketing     Aberystwyth University
  Marketing     University of Liverpool
  Marketing Communications and Branding     Edge Hill University
  Management with Marketing     Bournemouth University
  ...     ...
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