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Master of Marketing
If you want to become a marketing expert, the Master of Marketing is the best choice!

Master of Marketing

go to a list of Masters programmes in Marketing

Overview – Master of Marketing

The goal of each and every organisation is to understand a customer’s needs, satisfy these needs and generate a profit. Marketing’s role within the organisation is to identify potential customers and create a business plan that fulfils these needs.

A Masters degree in Marketing teaches the core principles of Marketing. However, the main focus of this course lies on analytical and decision-making skills. These skills are covered and tested in various modules, such as strategic marketing decisions, understanding buyer behaviour, market research analysis, etc. The overall aim is to prepare you for a final marketing project that combines both practical skills and theoretical knowledge.

Generally, a Masters degree in Marketing can be completed in one year of full-time study. Admission criteria are similar at most universities; they require a good first degree in a subject other than marketing.

Career prospects with a Master of Marketing

Upon completion of this Masters programme, your employment opportunities will mainly lie sales, advertising and market research. Some examples of job positions are:

  • Executive tasks in marketing departments
  • Creative and strategic positions in the advertising industry
  • Managing marketing and advertising agencies
  • Market researcher
Hier steht Text

The following universities offer a Master of Marketing:

    study programmes     universities
comprehensive profile   Marketing   comprehensive profile   Vrije Universiteit Amsterdam
comprehensive profile   Master International Marketing and Brand Management   comprehensive profile   Munich Business School
comprehensive profile   Marketing   comprehensive profile   University of Groningen
comprehensive profile   Master programme (one year) in Business Administration, Marketing and Management   comprehensive profile   Mid Sweden University
comprehensive profile   Econometrics and Operations Research: Marketing Data Science   comprehensive profile   Vrije Universiteit Amsterdam
comprehensive profile   Business Economics   comprehensive profile   University of Antwerp
comprehensive profile   Master International Business   comprehensive profile   Munich Business School
comprehensive profile   Masters in International Marketing   comprehensive profile   Hult International Business School
comprehensive profile   Business Communication     WU Wirtschaftsuniversität Wien
comprehensive profile   Tourism and Change     Fachhochschule Graubünden (FHGR)
comprehensive profile   Digital Marketing Management     CAMPUS 02 Fachhochschule der Wirtschaft
  Marketing and Communication (MS)   comprehensive profile   ESCP Business School
  Digital Marketing   comprehensive profile   University College Dublin
  International Marketing and Brand Management   comprehensive profile   Munich Business School
  Executive MBA   comprehensive profile   MCI | Die Unternehmerische Hochschule®
  Marketing   comprehensive profile   University College Dublin
  Marketing & Creativity (EMS)   comprehensive profile   ESCP Business School
  Marketing and Communication (EMS)   comprehensive profile   ESCP Business School
  Marketing Practice   comprehensive profile   University College Dublin
  Professional MBA Marketing and International Management   comprehensive profile   UNI for LIFE
  Marketing & Creativity (MS)   comprehensive profile   ESCP Business School
  Marketing & Retail Innovation   comprehensive profile   University College Dublin
  Master Sports Business and Communication   comprehensive profile   Munich Business School
  Tourism Marketing     University of Wales Trinity Saint David
  Marketing     Cardiff University
  Management with Marketing     University of Chester
  Marketing     University of Strathclyde
  Digital Marketing     Glasgow Caledonian University
  International Management (Marketing Management)     Teesside University
  International Marketing     Queen Margaret University
  Digital Marketing Management     Staffordshire University
  Advertising and Marketing Communications     Bournemouth University
  International Marketing and Entrepreneurship     University of Essex
  International Fashion Retailing (Multichannel Marketing)     University of Manchester
  Strategic and Digital Marketing     De Montfort University
  Digital Marketing     University of the West of Scotland
  Marketing     Cardiff University
  Strategic Marketing and Consulting     University of Birmingham
  ...     ...


MASTER AND MORE Study Portals

Masters portal for Germany: www.master-and-more.de

Masters portal for Austria: www.master-and-more.at

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