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Master of Marketing
If you want to become a marketing expert, the Master of Marketing is the best choice!

Master of Marketing

go to a list of Masters programmes in Marketing

Overview – Master of Marketing

The goal of each and every organisation is to understand a customer’s needs, satisfy these needs and generate a profit. Marketing’s role within the organisation is to identify potential customers and create a business plan that fulfils these needs.

A Masters degree in Marketing teaches the core principles of Marketing. However, the main focus of this course lies on analytical and decision-making skills. These skills are covered and tested in various modules, such as strategic marketing decisions, understanding buyer behaviour, market research analysis, etc. The overall aim is to prepare you for a final marketing project that combines both practical skills and theoretical knowledge.

Generally, a Masters degree in Marketing can be completed in one year of full-time study. Admission criteria are similar at most universities; they require a good first degree in a subject other than marketing.

Career prospects with a Master of Marketing

Upon completion of this Masters programme, your employment opportunities will mainly lie sales, advertising and market research. Some examples of job positions are:

  • Executive tasks in marketing departments
  • Creative and strategic positions in the advertising industry
  • Managing marketing and advertising agencies
  • Market researcher

The following universities offer a Master of Marketing:

    study programmes     universities
comprehensive profile   Tourism and Change   comprehensive profile   Fachhochschule Graubünden (FHGR)
comprehensive profile   Business Economics   comprehensive profile   University of Antwerp
comprehensive profile   Master in Imagineering   comprehensive profile   Breda University of Applied Sciences
comprehensive profile   MA in International Tourism, Hospitality and Event Management   comprehensive profile   Berlin School of Business and Innovation
comprehensive profile   International Marketing   comprehensive profile   Jönköping University
comprehensive profile   E-Business   comprehensive profile   Newcastle University Business School
comprehensive profile   Brand Management and Communication   comprehensive profile   IED Istituto Europeo Di Design
comprehensive profile   Full Time MBA   comprehensive profile   Newcastle University Business School
comprehensive profile   International Marketing   comprehensive profile   Newcastle University Business School
comprehensive profile   Master International Marketing and Brand Management   comprehensive profile   Munich Business School
comprehensive profile   Master International Business   comprehensive profile   Munich Business School
comprehensive profile   Fashion Marketing - From Strategy to Branding   comprehensive profile   IED Istituto Europeo Di Design
comprehensive profile   E-Business (E-Marketing)   comprehensive profile   Newcastle University Business School
comprehensive profile   E-Business (Information Systems)   comprehensive profile   Newcastle University Business School
comprehensive profile   Masters in International Marketing   comprehensive profile   Hult International Business School
comprehensive profile   International Marketing     CAMPUS 02 Fachhochschule der Wirtschaft
  Digital Media: Communication, Marketing and Advertising in Online Media   comprehensive profile   IED Istituto Europeo Di Design
  International Marketing and Sales   comprehensive profile   FH Münster
  Fashion Marketing and Communication   comprehensive profile   IED Istituto Europeo Di Design
  Econometrics and Operations Research: Marketing Data Science   comprehensive profile   Vrije Universiteit Amsterdam
  Marketing e Comunicazione   comprehensive profile   IED Istituto Europeo Di Design
  Fashion and Communication   comprehensive profile   IED Istituto Europeo Di Design
  Executive Master in Imagineering   comprehensive profile   Breda University of Applied Sciences
  Executive MBA   comprehensive profile   MCI | Die Unternehmerische Hochschule®
  Marketing   comprehensive profile   Vrije Universiteit Amsterdam
  Master Sports Business and Communication   comprehensive profile   Munich Business School
  Fashion Marketing   comprehensive profile   IED Istituto Europeo Di Design
  Strategic and Creative Direction for Communication and Advertising   comprehensive profile   IED Istituto Europeo Di Design
  Advanced Marketing   comprehensive profile   Deusto Business School - University of Deusto
  International Marketing and Brand Management   comprehensive profile   Munich Business School
  Management with Marketing     Birkbeck, University of London
  International Marketing     York St John University
  Marketing & Creativity (EMS)     ESCP Business School
  Management (Marketing)     London School of Economics and Political Science
  Food Economics and Marketing     University of Reading
  Marketing Communications     London South Bank University
  Marketing (MBA)     Bangor University
  Management and Marketing     Aberystwyth University
  ...     ...


MASTER AND MORE Study Portals

Masters portal for Germany: www.master-and-more.de

Masters portal for Austria: www.master-and-more.at

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