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Master of Marketing
If you want to become a marketing expert, the Master of Marketing is the best choice!

Master of Marketing

go to a list of Masters programmes in Marketing

Overview – Master of Marketing

The goal of each and every organisation is to understand a customer’s needs, satisfy these needs and generate a profit. Marketing’s role within the organisation is to identify potential customers and create a business plan that fulfils these needs.

A Masters degree in Marketing teaches the core principles of Marketing. However, the main focus of this course lies on analytical and decision-making skills. These skills are covered and tested in various modules, such as strategic marketing decisions, understanding buyer behaviour, market research analysis, etc. The overall aim is to prepare you for a final marketing project that combines both practical skills and theoretical knowledge.

Generally, a Masters degree in Marketing can be completed in one year of full-time study. Admission criteria are similar at most universities; they require a good first degree in a subject other than marketing.

Career prospects with a Master of Marketing

Upon completion of this Masters programme, your employment opportunities will mainly lie sales, advertising and market research. Some examples of job positions are:

  • Executive tasks in marketing departments
  • Creative and strategic positions in the advertising industry
  • Managing marketing and advertising agencies
  • Market researcher
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The following universities offer a Master of Marketing:

    study programmes     universities
comprehensive profile   Master International Marketing and Brand Management   comprehensive profile   Munich Business School
comprehensive profile   Tourism and Change   comprehensive profile   Fachhochschule Graubünden (FHGR)
comprehensive profile   Master International Business   comprehensive profile   Munich Business School
comprehensive profile   Business Economics   comprehensive profile   University of Antwerp
comprehensive profile   Werbung interkulturell: Sprache, Medien, Marketing   comprehensive profile   Katholische Universität Eichstätt-Ingolstadt
comprehensive profile   Masters in International Marketing   comprehensive profile   Hult International Business School
comprehensive profile   Digital Marketing Management     CAMPUS 02 Fachhochschule der Wirtschaft
  Executive MBA   comprehensive profile   MCI | Die Unternehmerische Hochschule®
  International Marketing and Brand Management   comprehensive profile   Munich Business School
  Marketing   comprehensive profile   University of Edinburgh
  Master Sports Business and Communication   comprehensive profile   Munich Business School
  International Marketing     Newcastle University
  Creative and Cultural Marketing     York St John University
  Advertising and Design     University of Leeds
  Marketing     University of Brighton
  Cross-Cultural Communication and International Marketing     Newcastle University
  Cosmetics Branding and Promotion     Birmingham City University
  Marketing Management     University of Essex
  International Business     Robert Gordon University
  Sports Marketing     Coventry University London
  Digital Marketing     Glasgow Caledonian University
  Marketing Management     Liverpool Hope University
  Digital Marketing     Robert Gordon University
  International Fashion Retailing (Multichannel Marketing)     University of Manchester
  MBA Global Financial Services     Coventry University London
  International Business Management with Marketing     London South Bank University
  Master of Business Administration (MBA) Marketing     KMU Akademie & Management AG
  Marketing     Cardiff University
  Food Economics and Marketing     University of Reading
  International Events Marketing     Oxford Brookes University
  International Marketing     University of Strathclyde
  Arts Management     Middlesex University London
  Digital Marketing with Advanced Practice (London)     Northumbria University
  Brands, Communication and Culture     Goldsmiths, University of London
  Creative Advertising     Southampton Solent University
  International Business Management with Marketing     Kingston University
  Management with Marketing     University of Huddersfield
  Marketing     University of Hertfordshire
  ...     ...
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