Master of Marketing
If you want to become a marketing expert, the Master of Marketing is the best choice!

Master of Marketing

go to a list of Masters programmes in Marketing

Overview – Master of Marketing

The goal of each and every organisation is to understand a customer’s needs, satisfy these needs and generate a profit. Marketing’s role within the organisation is to identify potential customers and create a business plan that fulfils these needs.

A Masters degree in Marketing teaches the core principles of Marketing. However, the main focus of this course lies on analytical and decision-making skills. These skills are covered and tested in various modules, such as strategic marketing decisions, understanding buyer behaviour, market research analysis, etc. The overall aim is to prepare you for a final marketing project that combines both practical skills and theoretical knowledge.

Generally, a Masters degree in Marketing can be completed in one year of full-time study. Admission criteria are similar at most universities; they require a good first degree in a subject other than marketing.

Career prospects with a Master of Marketing

Upon completion of this Masters programme, your employment opportunities will mainly lie sales, advertising and market research. Some examples of job positions are:

  • Executive tasks in marketing departments
  • Creative and strategic positions in the advertising industry
  • Managing marketing and advertising agencies
  • Market researcher
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The following universities offer a Master of Marketing:

    study programmes     universities
comprehensive profile   Masters in International Marketing   comprehensive profile   Hult International Business School
comprehensive profile   Master International Marketing and Brand Management   comprehensive profile   Munich Business School
comprehensive profile   Master Werbung interkulturell: Sprache, Medien, Marketing   comprehensive profile   Katholische Universität Eichstätt-Ingolstadt
comprehensive profile   Business Economics   comprehensive profile   University of Antwerp
comprehensive profile   Marketing   comprehensive profile   University of Groningen
comprehensive profile   Master International Business   comprehensive profile   Munich Business School
comprehensive profile   Tourism and Change   comprehensive profile   Fachhochschule Graubünden (FHGR)
comprehensive profile   Digital Marketing Management     CAMPUS 02 Fachhochschule der Wirtschaft
  Executive MBA   comprehensive profile   MCI | Die Unternehmerische Hochschule®
  International Marketing and Brand Management   comprehensive profile   Munich Business School
  Master Sports Business and Communication   comprehensive profile   Munich Business School
  International Strategic Marketing   comprehensive profile   University of Glasgow
  Marketing   comprehensive profile   University of Edinburgh
  Design - Fashion Marketing and Branding     University of Southampton
  International Marketing Strategy     The University of Northampton
  Digital Marketing     University of Portsmouth
  Master's by Research (The Business School)     Bournemouth University
  International Marketing     The University of Law
  International Management (Marketing Management)     Teesside University
  Marketing Management     Southampton Solent University
  Marketing Management     London South Bank University
  Marketing Communications     Buckinghamshire New University
  Marketing & Creativity (MS)     ESCP Business School
  Marketing Communications and Branding     Edge Hill University
  Digital Media Practice: Advertising, Marketing & Branding Design     University of Winchester
  Strategic Marketing (CIM)     Arden University
  Tourism Marketing     Edinburgh Napier University
  International Fashion Retailing     University of Manchester
  Digital Marketing and Analytics     University of Winchester
  MBA Digital Marketing (Full-Time)     Nottingham Business School, Nottingham Trent University
  Luxury Brand Management     Ravensbourne
  Master of Business Administration (Marketing)     The University of Sunderland
  Advertising, Marketing and the Media     University of Essex
  Advertising and Marketing Communications     Bournemouth University
  Marketing Communications     University of Birmingham
  Tourism Marketing     University of Wales Trinity Saint David
  Marketing & Brand Management     Kingston University
  Marketing & Creativity (EMS)     ESCP Business School
  ...     ...

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