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Master of Marketing
If you want to become a marketing expert, the Master of Marketing is the best choice!

Master of Marketing

go to a list of Masters programmes in Marketing

Overview – Master of Marketing

The goal of each and every organisation is to understand a customer’s needs, satisfy these needs and generate a profit. Marketing’s role within the organisation is to identify potential customers and create a business plan that fulfils these needs.

A Masters degree in Marketing teaches the core principles of Marketing. However, the main focus of this course lies on analytical and decision-making skills. These skills are covered and tested in various modules, such as strategic marketing decisions, understanding buyer behaviour, market research analysis, etc. The overall aim is to prepare you for a final marketing project that combines both practical skills and theoretical knowledge.

Generally, a Masters degree in Marketing can be completed in one year of full-time study. Admission criteria are similar at most universities; they require a good first degree in a subject other than marketing.

Career prospects with a Master of Marketing

Upon completion of this Masters programme, your employment opportunities will mainly lie sales, advertising and market research. Some examples of job positions are:

  • Executive tasks in marketing departments
  • Creative and strategic positions in the advertising industry
  • Managing marketing and advertising agencies
  • Market researcher
Hier steht Text

The following universities offer a Master of Marketing:

    study programmes     universities
comprehensive profile   Master International Business   comprehensive profile   Munich Business School
comprehensive profile   Master International Marketing and Brand Management   comprehensive profile   Munich Business School
comprehensive profile   Marketing   comprehensive profile   Vrije Universiteit Amsterdam
comprehensive profile   Masters in International Marketing   comprehensive profile   Hult International Business School
comprehensive profile   Marketing   comprehensive profile   University of Groningen
comprehensive profile   Business Economics   comprehensive profile   University of Antwerp
comprehensive profile   Econometrics and Operations Research: Marketing Data Science   comprehensive profile   Vrije Universiteit Amsterdam
comprehensive profile   InterculturAd - Werbung interkulturell   comprehensive profile   Katholische Universität Eichstätt-Ingolstadt
comprehensive profile   Business Communication     WU Wirtschaftsuniversität Wien
comprehensive profile   Tourism and Change     Fachhochschule Graubünden (FHGR)
comprehensive profile   Digital Marketing Management     CAMPUS 02 Fachhochschule der Wirtschaft
  Master of Business Administration (MBA) Marketing   comprehensive profile   KMU Akademie & Management AG
  Marketing and Business Analysis   comprehensive profile   University of Edinburgh
  Master Sports Business and Communication   comprehensive profile   Munich Business School
  Executive MBA   comprehensive profile   MCI | Die Unternehmerische Hochschule®
  International Marketing and Brand Management   comprehensive profile   Munich Business School
  Professional MBA Marketing and International Management   comprehensive profile   UNI for LIFE
  Marketing   comprehensive profile   University of Edinburgh
  Business with Marketing Management     Northumbria University
  International Fashion Marketing     Regent's University London
  International Marketing Management     Robert Gordon University
  International Fashion Marketing     University of Winchester
  International Fashion Marketing     The University of Northampton
  Digital Marketing with Advanced Practice (London)     Northumbria University
  Marketing Analytics     University of Southampton
  Marketing Management     Southampton Solent University
  Master of Business Administration (Marketing)     The University of Sunderland
  Cosmetics Branding and Promotion     Birmingham City University
  Creative Futures: Advertising And Brand Management     Staffordshire University
  Strategic Marketing and Consulting     University of Birmingham
  Marketing     University of Liverpool
  Advertising and Marketing     Coventry University London
  Business and Marketing     Bangor University
  Marketing Communications and Advertising     Kingston University
  Marketing Communications     Buckinghamshire New University
  Digital Marketing     University of Chichester
  Marketing (Digital Marketing)     University of Brighton
  Marketing Analytics     Lancaster University
  ...     ...
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