Master of Marketing
If you want to become a marketing expert, the Master of Marketing is the best choice!

Master of Marketing

go to a list of Masters programmes in Marketing

Overview – Master of Marketing

The goal of each and every organisation is to understand a customer’s needs, satisfy these needs and generate a profit. Marketing’s role within the organisation is to identify potential customers and create a business plan that fulfils these needs.

A Masters degree in Marketing teaches the core principles of Marketing. However, the main focus of this course lies on analytical and decision-making skills. These skills are covered and tested in various modules, such as strategic marketing decisions, understanding buyer behaviour, market research analysis, etc. The overall aim is to prepare you for a final marketing project that combines both practical skills and theoretical knowledge.

Generally, a Masters degree in Marketing can be completed in one year of full-time study. Admission criteria are similar at most universities; they require a good first degree in a subject other than marketing.

Career prospects with a Master of Marketing

Upon completion of this Masters programme, your employment opportunities will mainly lie sales, advertising and market research. Some examples of job positions are:

  • Executive tasks in marketing departments
  • Creative and strategic positions in the advertising industry
  • Managing marketing and advertising agencies
  • Market researcher
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The following universities offer a Master of Marketing:

    study programmes     universities
comprehensive profile   Master International Business   comprehensive profile   Munich Business School
comprehensive profile   Master International Marketing and Brand Management   comprehensive profile   Munich Business School
comprehensive profile   Business Economics   comprehensive profile   University of Antwerp
comprehensive profile   Masters in International Marketing   comprehensive profile   Hult International Business School
comprehensive profile   Tourism and Change   comprehensive profile   Fachhochschule Graubünden (FHGR)
comprehensive profile   Werbung interkulturell: Sprache, Medien, Marketing   comprehensive profile   Katholische Universität Eichstätt-Ingolstadt
comprehensive profile   Digital Marketing Management     CAMPUS 02 Fachhochschule der Wirtschaft
comprehensive profile   Produktmarketing & Innovationsmanagement     Fachhochschule Wiener Neustadt
  International Marketing and Brand Management   comprehensive profile   Munich Business School
  Master Sports Business and Communication   comprehensive profile   Munich Business School
  International Strategic Marketing   comprehensive profile   University of Glasgow
  Executive MBA   comprehensive profile   MCI | Die Unternehmerische Hochschule®
  Marketing   comprehensive profile   University of Edinburgh
  Enterprise and Business Creation     University of East Anglia
  Marketing     Nottingham Business School, Nottingham Trent University
  Master's by Research (The Business School)     Bournemouth University
  Adaptation     Bournemouth University
  Digital Media Practice: Advertising, Marketing & Branding Design     University of Winchester
  International Marketing     Coventry University London
  Master of Business Administration (MBA) Marketing     KMU Akademie & Management AG
  International Fashion Marketing     Coventry University London
  Marketing     London School of Economics and Political Science
  Management with Marketing     University of Chester
  International Marketing     York St John University
  Fashion Promotion     Birmingham City University
  Marketing (Digital Marketing)     Henley Business School
  Marketing and Financial Services     University of Exeter
  Luxury Brand Marketing     Glasgow Caledonian University
  Advertising and Marketing     University of Leeds
  Consumer Behaviour     Goldsmiths, University of London
  Marketing (MBA)     Bangor University
  Global Marketing     University of York
  International Fashion Retailing     University of Manchester
  Marketing     University of Liverpool
  Marketing Communications     Birkbeck, University of London
  International Marketing     Sheffield Hallam University
  Marketing Communications     University of Birmingham
  Marketing & Creativity (MS)     ESCP Business School
  ...     ...

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