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Master of Marketing
If you want to become a marketing expert, the Master of Marketing is the best choice!

Master of Marketing

go to a list of Masters programmes in Marketing

Overview – Master of Marketing

The goal of each and every organisation is to understand a customer’s needs, satisfy these needs and generate a profit. Marketing’s role within the organisation is to identify potential customers and create a business plan that fulfils these needs.

A Masters degree in Marketing teaches the core principles of Marketing. However, the main focus of this course lies on analytical and decision-making skills. These skills are covered and tested in various modules, such as strategic marketing decisions, understanding buyer behaviour, market research analysis, etc. The overall aim is to prepare you for a final marketing project that combines both practical skills and theoretical knowledge.

Generally, a Masters degree in Marketing can be completed in one year of full-time study. Admission criteria are similar at most universities; they require a good first degree in a subject other than marketing.

Career prospects with a Master of Marketing

Upon completion of this Masters programme, your employment opportunities will mainly lie sales, advertising and market research. Some examples of job positions are:

  • Executive tasks in marketing departments
  • Creative and strategic positions in the advertising industry
  • Managing marketing and advertising agencies
  • Market researcher
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The following universities offer a Master of Marketing:

    study programmes     universities
comprehensive profile   Tourism and Change   comprehensive profile   Fachhochschule Graubünden (FHGR)
comprehensive profile   Master International Business   comprehensive profile   Munich Business School
comprehensive profile   Master International Marketing and Brand Management   comprehensive profile   Munich Business School
comprehensive profile   Business Economics   comprehensive profile   University of Antwerp
comprehensive profile   Masters in International Marketing   comprehensive profile   Hult International Business School
comprehensive profile   Digital Marketing Management     CAMPUS 02 Fachhochschule der Wirtschaft
  Master Sports Business and Communication   comprehensive profile   Munich Business School
  Marketing   comprehensive profile   University of Edinburgh
  Design & Produktmanagement   comprehensive profile   FH Salzburg
  International Marketing and Brand Management   comprehensive profile   Munich Business School
  International Fashion Marketing     University of Winchester
  Business Administration (Educational Leadership)     University of Bedfordshire
  Marketing Management     De Montfort University
  Social and Market Research     Plymouth University
  Brands, Communication and Culture     Goldsmiths, University of London
  International Business Management with Marketing     Kingston University
  Advertising, Marketing and the Media     University of Essex
  MSc International Marketing Management     Wrexham Glyndŵr University
  Advertising and Marketing     University of Leeds
  Marketing Management     University of Hull
  International Strategic Marketing     University of Bradford
  Advertising and Public Relations Management     De Montfort University
  Strategic Marketing and Consulting     University of Birmingham
  International Marketing     University of Birmingham
  Management and Marketing     Birmingham City University
  E-Business (Information Systems)     Newcastle University Business School
  Advanced Marketing Management     Lancaster University
  Master of Business Administration (Marketing)     Edge Hill University
  Business Management (Marketing)     Oxford Brookes University
  Creative and Media Education     Bournemouth University
  Fashion Management     De Montfort University
  Marketing and Brand Management     Oxford Brookes University
  Marketing Communications     London South Bank University
  Creative & Cultural Business     Glasgow Caledonian University
  Online MBA     Nottingham Business School, Nottingham Trent University
  International Marketing Strategy     The University of Northampton
  Tourism Marketing     University of Wales Trinity Saint David
  Marketing Communications and Branding     Edge Hill University
  ...     ...
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