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Master of Marketing
If you want to become a marketing expert, the Master of Marketing is the best choice!

Master of Marketing

go to a list of Masters programmes in Marketing

Overview – Master of Marketing

The goal of each and every organisation is to understand a customer’s needs, satisfy these needs and generate a profit. Marketing’s role within the organisation is to identify potential customers and create a business plan that fulfils these needs.

A Masters degree in Marketing teaches the core principles of Marketing. However, the main focus of this course lies on analytical and decision-making skills. These skills are covered and tested in various modules, such as strategic marketing decisions, understanding buyer behaviour, market research analysis, etc. The overall aim is to prepare you for a final marketing project that combines both practical skills and theoretical knowledge.

Generally, a Masters degree in Marketing can be completed in one year of full-time study. Admission criteria are similar at most universities; they require a good first degree in a subject other than marketing.

Career prospects with a Master of Marketing

Upon completion of this Masters programme, your employment opportunities will mainly lie sales, advertising and market research. Some examples of job positions are:

  • Executive tasks in marketing departments
  • Creative and strategic positions in the advertising industry
  • Managing marketing and advertising agencies
  • Market researcher
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The following universities offer a Master of Marketing:

    study programmes     universities
comprehensive profile   Business Economics   comprehensive profile   University of Antwerp
comprehensive profile   Tourism and Change   comprehensive profile   Fachhochschule Graubünden (FHGR)
comprehensive profile   Master International Business   comprehensive profile   Munich Business School
comprehensive profile   Master International Marketing and Brand Management   comprehensive profile   Munich Business School
comprehensive profile   Master Kommunikations-, Multimedia- und Marktmanagement     Hochschule Düsseldorf
comprehensive profile   Digital Marketing Management     CAMPUS 02 Fachhochschule der Wirtschaft
  Master Sports Management and Media   comprehensive profile   Munich Business School
  International Marketing and Brand Management   comprehensive profile   Munich Business School
  Design & Produktmanagement   comprehensive profile   FH Salzburg
  Marketing     Keele University
  Online MBA     Nottingham Business School, Nottingham Trent University
  Marketing     Durham University
  Consumer Behaviour     Goldsmiths, University of London
  International Tourism Management and Marketing     University of Nottingham
  Marketing     University of Salford
  Global Marketing     Glasgow Caledonian University
  Marketing     University of Brighton
  International Marketing Management     University of Leeds
  Advertising and Multimedia Communications     Southampton Solent University
  Marketing Communications and Advertising     Kingston University
  Marketing     London School of Economics and Political Science
  Marketing     University of St Andrews
  Marketing Management     University of Greenwich
  International Business     Coventry University London
  Tourism Management and Marketing     Bournemouth University
  Cross-Cultural Communication and International Marketing     Newcastle University
  Business Administration (Marketing)     University of Bedfordshire
  Strategic Marketing     Cardiff University
  Creative & Cultural Business     Glasgow Caledonian University
  International Business     University of Stirling
  Public Health and Health Promotion     London South Bank University
  Advanced Marketing Management     Lancaster University
  Marketing Analytics     Lancaster University
  Events Marketing     Bournemouth University
  Marketing     Birkbeck, University of London
  International Fashion Retailing     University of Manchester
  Marketing (Branding and Communications)     University of Brighton
  Digital Media Practice: Advertising, Marketing & Branding Design     University of Winchester
  ...     ...
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