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Master of Marketing
If you want to become a marketing expert, the Master of Marketing is the best choice!

Master of Marketing

go to a list of Masters programmes in Marketing

Overview – Master of Marketing

The goal of each and every organisation is to understand a customer’s needs, satisfy these needs and generate a profit. Marketing’s role within the organisation is to identify potential customers and create a business plan that fulfils these needs.

A Masters degree in Marketing teaches the core principles of Marketing. However, the main focus of this course lies on analytical and decision-making skills. These skills are covered and tested in various modules, such as strategic marketing decisions, understanding buyer behaviour, market research analysis, etc. The overall aim is to prepare you for a final marketing project that combines both practical skills and theoretical knowledge.

Generally, a Masters degree in Marketing can be completed in one year of full-time study. Admission criteria are similar at most universities; they require a good first degree in a subject other than marketing.

Career prospects with a Master of Marketing

Upon completion of this Masters programme, your employment opportunities will mainly lie sales, advertising and market research. Some examples of job positions are:

  • Executive tasks in marketing departments
  • Creative and strategic positions in the advertising industry
  • Managing marketing and advertising agencies
  • Market researcher
Hier steht Text

The following universities offer a Master of Marketing:

    study programmes     universities
comprehensive profile   Master International Marketing and Brand Management   comprehensive profile   Munich Business School
comprehensive profile   Marketing   comprehensive profile   University of Groningen
comprehensive profile   Business Economics   comprehensive profile   University of Antwerp
comprehensive profile   InterculturAd - Werbung interkulturell   comprehensive profile   Katholische Universität Eichstätt-Ingolstadt
comprehensive profile   Master International Business   comprehensive profile   Munich Business School
comprehensive profile   Tourism and Change   comprehensive profile   Fachhochschule Graubünden (FHGR)
comprehensive profile   Masters in International Marketing   comprehensive profile   Hult International Business School
comprehensive profile   Digital Marketing Management     CAMPUS 02 Fachhochschule der Wirtschaft
  Executive MBA   comprehensive profile   MCI | Die Unternehmerische Hochschule®
  Master Sports Business and Communication   comprehensive profile   Munich Business School
  Marketing and Business Analysis   comprehensive profile   University of Edinburgh
  International Strategic Marketing   comprehensive profile   University of Glasgow
  Marketing   comprehensive profile   University of Edinburgh
  International Marketing and Brand Management   comprehensive profile   Munich Business School
  Marketing     University of South Wales
  Advertising, Marketing and the Media     University of Essex
  Master of Philosophy (The Business School)     Bournemouth University
  Creative and Media Education     Bournemouth University
  Advanced International Business Management and Marketing (dual Award)     Newcastle University
  Marketing Analytics     University of Southampton
  MBA     Richmond, The American International University in London
  Creative Advertising     Southampton Solent University
  Retail Management     Cranfield University
  Master\'s in Management     London School of Economics and Political Science - Department of Management
  Business with Management and Marketing     Northumbria University
  Marketing     London Metropolitan University
  Business with Marketing Management (London)     Northumbria University
  Marketing     Cardiff University
  Strategic Marketing     University of Greenwich
  Fashion Promotion     Birmingham City University
  Marketing and Management     University of Bradford
  International Fashion Marketing     University of Winchester
  Marketing     University of Strathclyde
  Business Administration (Marketing)     University of Bedfordshire
  Marketing     London South Bank University
  Business with Marketing Management with Advanced Practice (London)     Northumbria University
  Management     Swansea University
  Digital Design and Marketing     University of Hull
  ...     ...
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