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Master of Marketing
If you want to become a marketing expert, the Master of Marketing is the best choice!

Master of Marketing

go to a list of Masters programmes in Marketing

Overview – Master of Marketing

The goal of each and every organisation is to understand a customer’s needs, satisfy these needs and generate a profit. Marketing’s role within the organisation is to identify potential customers and create a business plan that fulfils these needs.

A Masters degree in Marketing teaches the core principles of Marketing. However, the main focus of this course lies on analytical and decision-making skills. These skills are covered and tested in various modules, such as strategic marketing decisions, understanding buyer behaviour, market research analysis, etc. The overall aim is to prepare you for a final marketing project that combines both practical skills and theoretical knowledge.

Generally, a Masters degree in Marketing can be completed in one year of full-time study. Admission criteria are similar at most universities; they require a good first degree in a subject other than marketing.

Career prospects with a Master of Marketing

Upon completion of this Masters programme, your employment opportunities will mainly lie sales, advertising and market research. Some examples of job positions are:

  • Executive tasks in marketing departments
  • Creative and strategic positions in the advertising industry
  • Managing marketing and advertising agencies
  • Market researcher
Hier steht Text

The following universities offer a Master of Marketing:

    study programmes     universities
comprehensive profile   Econometrics and Operations Research: Marketing Data Science   comprehensive profile   Vrije Universiteit Amsterdam
comprehensive profile   Business Economics   comprehensive profile   University of Antwerp
comprehensive profile   Tourism and Change   comprehensive profile   Fachhochschule Graubünden (FHGR)
comprehensive profile   Master International Business   comprehensive profile   Munich Business School
comprehensive profile   Master International Marketing and Brand Management   comprehensive profile   Munich Business School
comprehensive profile   Marketing   comprehensive profile   University of Groningen
comprehensive profile   Marketing   comprehensive profile   Vrije Universiteit Amsterdam
comprehensive profile   Master programme (one year) in Business Administration, Marketing and Management   comprehensive profile   Mid Sweden University
comprehensive profile   Masters in International Marketing   comprehensive profile   Hult International Business School
comprehensive profile   Digital Marketing Management     CAMPUS 02 Fachhochschule der Wirtschaft
  Marketing and Communication (EMS)   comprehensive profile   ESCP Business School
  Marketing Practice   comprehensive profile   University College Dublin
  Master Sports Business and Communication   comprehensive profile   Munich Business School
  Marketing & Retail Innovation   comprehensive profile   University College Dublin
  Marketing   comprehensive profile   University College Dublin
  International Marketing and Brand Management   comprehensive profile   Munich Business School
  Digital Marketing   comprehensive profile   University College Dublin
  Marketing & Creativity (EMS)   comprehensive profile   ESCP Business School
  Professional MBA Marketing and International Management   comprehensive profile   UNI for LIFE
  Marketing & Creativity (MS)   comprehensive profile   ESCP Business School
  Marketing and Communication (MS)   comprehensive profile   ESCP Business School
  Executive MBA   comprehensive profile   MCI | Die Unternehmerische Hochschule®
  Retail Management     Cranfield University
  International Fashion Retailing (Multichannel Marketing)     University of Manchester
  Digital Marketing and Analytics     University of Winchester
  International Luxury Marketing     Oxford Brookes University
  Contemporary Marketing     University of West London
  Business Administration (Educational Leadership)     University of Bedfordshire
  Marketing     University of Strathclyde
  Cross-Cultural Communication and International Marketing     Newcastle University
  Sports Marketing     Coventry University London
  International Business     Coventry University London
  Marketing Management     Southampton Solent University
  MBA Global Financial Services     Coventry University London
  MBA International Marketing     Coventry University London
  International Marketing     Coventry University London
  International Marketing     University of Strathclyde
  Marketing and Technology     Goldsmiths, University of London
  ...     ...


MASTER AND MORE Study Portals

Masters portal for Germany: www.master-and-more.de

Masters portal for Austria: www.master-and-more.at

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