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Master of Marketing
If you want to become a marketing expert, the Master of Marketing is the best choice!

Master of Marketing

go to a list of Masters programmes in Marketing

Overview – Master of Marketing

The goal of each and every organisation is to understand a customer’s needs, satisfy these needs and generate a profit. Marketing’s role within the organisation is to identify potential customers and create a business plan that fulfils these needs.

A Masters degree in Marketing teaches the core principles of Marketing. However, the main focus of this course lies on analytical and decision-making skills. These skills are covered and tested in various modules, such as strategic marketing decisions, understanding buyer behaviour, market research analysis, etc. The overall aim is to prepare you for a final marketing project that combines both practical skills and theoretical knowledge.

Generally, a Masters degree in Marketing can be completed in one year of full-time study. Admission criteria are similar at most universities; they require a good first degree in a subject other than marketing.

Career prospects with a Master of Marketing

Upon completion of this Masters programme, your employment opportunities will mainly lie sales, advertising and market research. Some examples of job positions are:

  • Executive tasks in marketing departments
  • Creative and strategic positions in the advertising industry
  • Managing marketing and advertising agencies
  • Market researcher

The following universities offer a Master of Marketing:

    study programmes     universities
comprehensive profile   MA in International Tourism, Hospitality and Event Management   comprehensive profile   Berlin School of Business and Innovation
comprehensive profile   Applied Economic Sciences: Business Economics   comprehensive profile   University of Antwerp
comprehensive profile   Masters in International Marketing   comprehensive profile   Hult International Business School
comprehensive profile   Business Administration Major Tourism   comprehensive profile   Fachhochschule Graubünden (FHGR)
comprehensive profile   Master International Marketing and Brand Management   comprehensive profile   Munich Business School
comprehensive profile   International Marketing   comprehensive profile   Jönköping University
comprehensive profile   Full Time MBA   comprehensive profile   Newcastle University Business School
comprehensive profile   Management (MiM)   comprehensive profile   CUHK Business School
comprehensive profile   Master International Business   comprehensive profile   Munich Business School
comprehensive profile   E-Business (E-Marketing)   comprehensive profile   Newcastle University Business School
comprehensive profile   E-Business (Information Systems)   comprehensive profile   Newcastle University Business School
comprehensive profile   E-Business   comprehensive profile   Newcastle University Business School
comprehensive profile   International Marketing   comprehensive profile   Newcastle University Business School
comprehensive profile   Master in Imagineering   comprehensive profile   Breda University of Applied Sciences
comprehensive profile   International Business   comprehensive profile   EAE Business School
comprehensive profile   Marketing & Sales   comprehensive profile   EAE Business School
comprehensive profile   MSc in Sports Industry Management     emlyon business school
comprehensive profile   Marketing     IMC Fachhochschule Krems
comprehensive profile   MSc in Digital Marketing & Data Science     emlyon business school
comprehensive profile   International Business Management     Hochschule Fresenius
comprehensive profile   International Marketing     CAMPUS 02 Fachhochschule der Wirtschaft
comprehensive profile   MSc in Luxury Management & Marketing     emlyon business school
  Business with International Management and Marketing   comprehensive profile   Northumbria University
  Master Sports Business and Communication   comprehensive profile   Munich Business School
  Digital Marketing (London)   comprehensive profile   Northumbria University
  Management & Marketing   comprehensive profile   Leuphana Universität Lüneburg
  Marketing   comprehensive profile   CUHK Business School
  Executive MBA   comprehensive profile   MCI | Die Unternehmerische Hochschule®
  Business with Management and Marketing   comprehensive profile   Northumbria University
  Marketing   comprehensive profile   Vrije Universiteit Amsterdam
  Advanced Marketing   comprehensive profile   Deusto Business School - University of Deusto
  Digital Marketing with Advanced Practice (London)   comprehensive profile   Northumbria University
  Executive Master in Imagineering   comprehensive profile   Breda University of Applied Sciences
  International Marketing and Sales   comprehensive profile   Fachhochschule Münster
  Econometrics and Operations Research: Marketing Data Science   comprehensive profile   Vrije Universiteit Amsterdam
  ...     ...
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