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Name of the Masters programme

International Business Communication


Institution

Radboud University


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    International Business Communication
  • Brief profile
  • Course content
  • Career
  • Admission
  • Impressions
  • Masters
  • International approach
  • Contact
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International Business Communication at Radboud University

Organisations seek to create communication strategies that support their overall strategy and objectives. In doing so, they need to interact with stakeholders who may have a variety of language and cultural backgrounds. These stakeholders may include employees, customers, suppliers, financial backers or even local governments. In the Master’s specialisation in International Business Communication, you’ll learn about the all factors, including cultural and linguistic ones, that play a role in communication and need to be taken into account in order to create effective communication strategies.


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International Business Communication at Radboud University: Programme

This one-year programme will offer you courses in statistics, and help you to understand the factors the influence the success of international and intercultural communication.
This programme gives you the theoretical knowledge and practical insights you need to analyse and critically evaluate the success of professional communication in general, and IBC in particular, in a multinational, multicultural and multilingual context.

More specifically, you will explore the impact of globalisation, the role of linguistic and cultural diversity, and the consequences of language strategy, and how such issues shape, determine and affect the effectiveness of communication. In Nijmegen we take an interdisciplinary perspective, combining state-of-the-art research with theory, intercultural communication, applied linguistics, communication theory and management studies. The courses are practical, promoting insight into global corporate communications; interpersonal intercultural communication, corporate language strategy, English as a lingua franca, managing a culturally diverse workforce, marketing, CSR, international stakeholder relations, and crisis communication across cultures. You will work on case studies, conducting your own research or participating in staff projects or internships. Guest lecturers keep you up to date with current developments and topical research.


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International Business Communication at Radboud University: Career

With a Master’s specialisation in International Business Communication many different international but also national career path are possible. Many students pursue a career in government, semi-government, business or academia. For example, our graduates work as internal or external communication managers or press spokespeople in companies, government departments, health institutions or non-profit organisations. Many work in marketing communications at multinational companies, as communication trainers for consultancies, as social media managers or as PR consultants.
Most graduates have found jobs outside the Netherlands or with international organisations operating from the Netherlands.


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International Business Communication at Radboud University: Admission

A completed Bachelor's degree in Communication and Information Studies or related area is required to start this Master's specialisation. Also, as this Master will be taught in English a high proficiency in that language is required.


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International Business Communication - Impressions of your Masters study


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Overview of Masters programmes - Radboud University



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International approach

Corporate communication involves orchestrating internal and external communication instruments to support an organisation’s core activities and to manage its relationship with different types of stakeholders. Due to the internationalisation of markets and businesses, corporate communication has gone global in recent years. Organisations that operate internationally need to take different cultures and language backgrounds into account when designing their communication. Culture and language(s) may affect international communication at three levels:

  • The management level: e.g. when CEOs communicate with internal or external audiences
  • The organisational level: e.g. when a company communicates about its Corporate Social Responsibility policy
  • The marketing level: e.g. when products or services are promoted to an international audience in (corporate) advertising.

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Institution

Radboud University


Location: Radboud University Comeniuslaan 4
6525 HP Nijmegen
Niederlande
Gelderland
T   +31 24 36 11345
E   studienberatung@ru.nl

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Facts about the Masters programme

Location

Nijmegen

Field of study

Humanities, Literature & Linguistics, Social Sciences

Degree

Master of Arts

Language

English

Start

fall/winter semester - September

Application deadline

ask the institution

Type of study

Full-time

Duration of study: 1 year

Tuition fees EU: 2060 EUR / year

Tuition fees Non EU: 9879 EUR / year

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Facts about the Masters programme

Location

Nijmegen

Field of study

Humanities, Literature & Linguistics, Social Sciences

Degree

Master of Arts

Language

English

Start

fall/winter semester - September

Application deadline

ask the institution

Type of study

Full-time

Duration of study: 1 year

Tuition fees EU: 2060 EUR / year

Tuition fees Non EU: 9879 EUR / year

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