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Name of the Masters programme

International Marketing


Institution

CAMPUS 02 Fachhochschule der Wirtschaft


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Master International Marketing - CAMPUS 02 Fachhochschule der Wirtschaft

The Master Degree Programme in International Marketing was designed for people keen to take on leadership and managerial roles in the future and who would like to extend their activities to global markets and/or to enhance their foreign activities, regardless of the size or sector of the company.

 

Study fees:  € 363.36 + € 19.70 (ÖH)
Study fees for third country citizens € 5,000 + € 19.70 (ÖH)

 

CAMPUS 02 – © Leitner


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Master International Marketing - CAMPUS 02 Fachhochschule der Wirtschaft: Content

With an ever-changing business environment and development of new approaches for building skills necessary for success in modern International Marketing, the Master Degree Programme in International Marketing offers the folllowing study plan:


In order to prepare you well for the demanding and dynamically changing workplace of the 21st century, you need increasingly strong management skills, sound social skills and an in-depth knowledge of English. In addition, you will gain valuable exposure to:

 

  • Management in Smart Industries
  • Corporate Digitalisation
  • Sustainable Company Management

A business practice project, carried out for and with companies and set within the broad field of marketing, aims at practicing the modern tools of marketing within a real business environment. Spanish, the second most spoken language in the world after English, is now available on an optional basis. Welcome to tomorrow’s business world with the new Master Degree Programme in International Marketing!

 

The Master Degree Programme in International Marketing offers:

 

  • All professional competencies needed to meet the requirements for demanding activities in the area of international marketing: from the strategic development to the practical application
  • The complete personal skill set needed to successfully fulfil management tasks
  • Professional handling of the challenges posed by corporate digitalization
  • Personal confidence for dealing with clients from different cultures and countries
  • Excellent professional English
  • Spanish skills on an optional basis

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Master International Marketing - CAMPUS 02 Fachhochschule der Wirtschaft: Career

GLOBAL MARKETS AWAIT YOU AND YOUR COMPANY!


International marketing managers play a key role in company strategy development. This includes the preparation of international-oriented positioning, market and product strategies as well as preparing the implementation of these strategies in global markets. In addition to fundamental marketing expertise, self-organisation capacities and problem-solving skills, together with conflict management and cooperation skills, are of the utmost importance.

 

The Master Degree Programme in International Marketing was therefore designed for people keen to take on leadership and managerial roles in the future and who would like to extend their activities to global markets and/or to enhance their foreign activities, regardless of the size or sector of the company. Necessary personal skills are honed in a seminar series on management development.
 

CAREER PROSPECTS


Due to increasing market internationalisation and liberalisation, Masters in International Marketing are in great demand from companies active worldwide. Intercultural aspects of the job set high standards for future managers as regards technical and personal skills. An international marketer is clearly also able to execute marketing agendas for the local market.

 

Potential roles for Masters in International Marketing include:

 

  • Head of Marketing Department
  • Marketing Project Manager (market entry, product introduction)
  • Product Manager
  • Brand Manager
  • Customer Relationship Manager
  • Senior Export Executive
  • Marketing Controller

CAREER OPPORTUNITIES


Potential areas of activity for graduates of the Master Degree Programme in International Marketing:

 

  • Strategy development and strategy implementation for developing and expanding international markets
  • Conception and structuring of marketing activities for products, brands and markets
  • Conception and management of online and mobile marketing activities
  • International branding policy
  • Professional customer relationship and complaint management
  • Product and category management
  • Marketing planning and controlling
  • Professional intercultural customer communication
  • Managing and operating a marketing and/or communication department
  • Public Relations

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Master International Marketing - CAMPUS 02 Fachhochschule der Wirtschaft: Admission

The admission criterion for the Master Degree Programme in International Marketing is a completed, subject-relevant Bachelor or Diploma degree programme from a recognised, postsecondary academic institution in Austria or abroad.

 

The two-level system of academic training (Bachelor’s and Master’s) also allows graduates from other degree programmes and other home and foreign universities of applied sciences to study a Master’s degree at CAMPUS 02.


More information on this programme? Visit the website!

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International Marketing - Impressions of your Masters study


More information on this programme? Visit the website!

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next: Masters »

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Institution

CAMPUS 02 Fachhochschule der Wirtschaft


Location: CAMPUS 02 Fachhochschule der Wirtschaft Körblergasse 126
8010 Graz
Österreich
Steiermark
T   +43 316 6002 0
E  

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Facts about the Masters programme

Location

Graz

Field of study

Business & Economics

Degree

Master of Arts in Business

Language

English

Start

Application deadline

ask the institution

Type of study

Extra occupational (parallel to employment)

Duration of study: 4 semesters

Tuition fees EU: 363,36 EUR / semester

Tuition fees Non EU: 5000 EUR / semester

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Facts about the Masters programme

Location

Graz

Field of study

Business & Economics

Degree

Master of Arts in Business

Language

English

Start

Application deadline

ask the institution

Type of study

Extra occupational (parallel to employment)

Duration of study: 4 semesters

Tuition fees EU: 363,36 EUR / semester

Tuition fees Non EU: 5000 EUR / semester

MASTER AND MORE Study Portals

Masters portal for Germany: www.master-and-more.de

Masters portal for Austria: www.master-and-more.at

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