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Name of the Masters programme

Market Anthropology


Institution

University of Southern Denmark (SDU)


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MSc in Economics and Business Administration - Market Anthropology

This Master’s programme is a response to growing global demand for anthropological insights which can be used strategically when navigating global and local markets. Being true to the heritage of anthropology, you will learn about and engage in ethnographic fieldwork.

 

During your third semester on the programme, you will undertake a major fieldwork project in collaboration with an academic supervisor from an international group of researchers who have studied market systems, organizations, and consumer culture from the polar circle to the Amazon and from YouTube to the Sahel.

 

On your fourth semester, you will write your Master’s thesis based on this fieldwork.


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MSc in Economics and Business Administration - Market Anthropology: Structure

The focal point of the first year of the programme is to build a theoretical and methodological basis for the fieldwork and for your future career in marketing.

 

You will therefore learn about analysis and understanding of markets as cultural and economic networks; that is nodes and relationships, which organize resource circulation.

 

You will also get anthropological insights in contemporary business and technological systems and anthropological analysis of market systems. In addition, you will acquire knowledge about foundational theory of marketing and consumption.

 

The programme enrolls a maximum of 20 carefully selected students who are  part of a large and international study environment.


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MSc in Economics and Business Administration - Market Anthropology: Career

The MSc programme in Market Anthropology at Campus Odense gives you an excellent versatile foundation for future career opportunities.

 

The courses offer a unique combination of high-level theory with skills in performing market investigation to ensure a solid basis of knowledge and tools readily employable in your first job.

 

Typical job titles include anything that deals with market or marketing:

 

  •     marketing assistant, marketing manager, market consultant,
  •     market development responsible
  •     market intelligence officer, , market surveillance, consumer insights officer, user insight professional
  •     customer experience manager; customer experience designer

 


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Overview of Masters programmes - University of Southern Denmark (SDU)

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comprehensive profile   Engineering - Mechatronics
comprehensive profile   Engineering - Operations Management
comprehensive profile   Engineering - Physics and Technology
comprehensive profile   Engineering - Product Development and Innovation
comprehensive profile   Engineering - Robot Systems
comprehensive profile   Engineering - Software Engineering
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comprehensive profile   Finance
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comprehensive profile   Human Resource Management
comprehensive profile   Innovation and Business Development
comprehensive profile   International Business and Management
comprehensive profile   International Business and Marketing
comprehensive profile   International Security and Law
comprehensive profile   International Tourism and Leisure Management
comprehensive profile   IT Product Design
comprehensive profile   Management Accounting
comprehensive profile   Market Anthropology
comprehensive profile   Marketing, Social Media, and Digitalization
comprehensive profile   Mathematics
comprehensive profile   Medical chemistry
comprehensive profile   Middle East Studies
comprehensive profile   Physics
comprehensive profile   Public Health
comprehensive profile   Sports and Event Management
comprehensive profile   Strategy and Organization
comprehensive profile   Web Communication Design



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Institution

University of Southern Denmark (SDU)


Location: University of Southern Denmark Campusvej 55
DK-5230 Odense
Dänemark
Region of Southern Denmark
T   +45 6550 1000
E   sdu@sdu.dk

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Facts about the Masters programme

Location

Odense

Field of study

Business & Economics, Humanities

Degree

Master of Science

Language

English

Start

Application deadline

ask the institution

Type of study

Full-time

Duration of study: 2 years

Tuition fees EU: no tuition fees

Tuition fees Non EU: no information

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Facts about the Masters programme

Location

Odense

Field of study

Business & Economics, Humanities

Degree

Master of Science

Language

English

Start

Application deadline

ask the institution

Type of study

Full-time

Duration of study: 2 years

Tuition fees EU: no tuition fees

Tuition fees Non EU: no information

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