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MSc in Sports Industry Management
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Name of the Masters programme

MSc in Sports Industry Management


Institution

emlyon business school


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    MSc in Sports Industry Management
  • Brief profile
  • Course content
  • Career
  • Admission
  • Impressions
  • Masters
  • Pioneering Spirit
  • Field Trips
  • Contact
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MSc in Sports Industry Management

In a 18-month period you will study management as it relates specifically to the sports business, and share the classroom with students from all over the world. Starting your studies in Paris, you will first acquire the fundamentals of management as they apply to the sports industry in a global environment. Consecutively, specialist courses will help you manage the specifics of the sports industry. After your time in Paris and several field trips in Europe, you will move on to emlyon business school’s Asian Campus in Shanghai, for the “Asian Business Environment” module. Throughout the program you will have the opportunity to visit companies and meet and hear from industry experts.


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MSc in Sports Industry Management: Course Content

As a student of this program, you will acquire knowledge that will form the basis of your profession, specialist skills and techniques essential for success in the sports industry and broad knowledge of the dynamics of this market.
 

Look into the future:

  • Prototyping with Fab
  • Strategy
  • Corporate social responsibility


Humanities:

  • ethnography bootcamp
  • consumer lifestyles


Sports culture:

  • Sports economy
  • Sports sociology


Marketing in sports:

  • Consumer behavior and identity in a digital world
  • Brand marketing & communication
  • Sports marketing & sponsoring
  • marketing studies


Entrepreneurship:

  • Strategy and social responsibility
  • Negotiation seminar

 
Hard skills:

  • Data for business
  • Business analytics
  • Statistics for market research

More information on this programme? Visit the website!

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MSc in Sports Industry Management: Career

Examples of diverse job descriptions may be found below in order to give better insight into what careers are offered in these sectors:
 

  • Event organizer: Sports events organizers hold a great amount of hands-on responsibility whether working for event management institutions, in-house for a company or freelance contracts.
     
  • Sports product marketing: Sports product marketing requires employees to have a connection with consumers and other various sports audiences. Product marketing actions may take place through sponsorships, corporate events, various advertising techniques, product promotion through players, and much more.
     
  • Sports retailing: An employee working in sports retailing assists in promoting brand value while directly working with sporting goods and retailing to the consumer.
     
  • Brand management: Sports brand management comprises itself of distinguishing sports names and symbols, giving the brand value amongst clients. Employees within in this field are in charge of creating and managing brand loyalty amongst the sports products, logos, or teams and its consumers.
     
  • Sports agent: Sports agent careers require a wide range of management skills such as knowledge of finance, business management, financial and risk analysis, communication and negotiation skills, and not to mention, sports.
     
  • Merchandising: When working in sports merchandising, employees contribute to the sale of products to the retail consumer.

More information on this programme? Visit the website!

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MSc in Sports Industry Management: Admission

Admission is based on the following elements:
 

  • A Bachelor’s degree in any field
  • Please note: 3-year Bachelor's degree may be accepted for excellent profiles, including French Bac +3
  • Official Management Aptitude Test Score: GMAT, GRE, TAGE MAGE, CAT (optional)
  • English Proficiency test (optional)


We remind you this program is fully delivered in English. Therefore, English full proficiency is required for you to be admitted, follow courses and efficiently interact with the other members of the cohort. For the Admission Process, your English level will be evaluated taking into consideration 3 different fundamentals:
 

  • Examination of all written and redactional elements within the application file.
  • The Video Interview
  • Potential Face to face or Skype interview, if the Admission Board requires it.

More information on this programme? Visit the website!

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MSc in Sports Industry Management - Impressions of your Masters study


More information on this programme? Visit the website!

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Overview of Masters programmes - emlyon business school



More information on this programme? Visit the website!

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MSc in Sports Industry Management: Pioneering Spirit

In line with its entrepreneurial pioneering spirit, emlyon business school early makers pedagogy uses action learning, projects and various scenarios to complete the theoretical knowledge and skills developed during more « traditional » classes.

Early makers trained at emlyon business school are entrepreneurs who co-create their learning courses. Our role is to make this joint development easier by creating a favorable working environment, offering education based on experience and action learning, and providing the necessary resources to promote independent learning.

Our MSc in Sports Industry Management students completed a very challenging module called “Transforming Early Makers”  during their first semester. For 3 months, they disrupted existing business models and imagined new value systems for the sports industry.


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Field Trips to the UK, Germany & The French Alps

Thanks to field trips to London (UK), Munich (Germany) and the French Alps, you will discover prominent sports business environments and meet many industry experts who will provide you with the professional outlook and expertise you need to succeed in this market.


First field trip: London, UK
The legacy of world-class events including major sports events like the London Olympics or the Rugby World Cup still resonate in the UK’s sports economy as they acted as major boosts. Ranking among the top mainstream activities in the nation’s economy today with major sports fans of cycling, football and rugby, the sports industry is taking a stand and therefore becoming very attractive to future industry leaders such as yourself.


Second field trip: Munich, Germany
Every year Munich hosts world-renowned international sports trade show ISPO welcoming about 2 700 exhibitors’ eager to present the latest sports technology and products to approximately 80 000 visitors from 110 countries. Acting as the pioneer destination for this leader, every year Munich transforms itself into a global platform for the industry, driving innovation and hosting exciting events. Not only will you have the great opportunity to attend ISPO and be at the heart of the sports industry for a few days, you will also visit one of the world’s leading sporting goods manufacturers in Nuremberg, Germany.


Third field trip: The French Alps
The French Alps is the main hub of the outdoor sports industry in Europe today. The region is an exceptional place to be for sports passionates and industry companies, hosting more than 300 sports brands. During your time in the French Alps you will work with Outdoor Sports Valley, whose members will provide you with privileged access to their network and bring you important insights as to what working in the sports industry is all about through lectures, conferences etc.


More information on this programme? Visit the website!

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Institution

emlyon business school


Location: Paris emlyon business school campus Boulevard Diderot 15
75012 Paris
Frankreich
Île-de-France
T   + 33 (0)1 53 34 16 40
E   master@em-lyon.com

emlyon business school Shanghai campus Building A1, Tanjiatang RD, Minhang District 155
200062 Shanghai
China
Shanghai
T  
E  

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Facts about the Masters programme

Location

Paris, Shanghai

Field of study

Business & Economics

Degree

Master of Science Sports Industry Management

Language

English

Start

Application deadline

ask the institution

Type of study

Full-time

Duration of study: 18 months

Tuition fees EU: 24000 EUR / total costs

Tuition fees Non EU: 24000 EUR / total costs

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Facts about the Masters programme

Location

Paris, Shanghai

Field of study

Business & Economics

Degree

Master of Science Sports Industry Management

Language

English

Start

Application deadline

ask the institution

Type of study

Full-time

Duration of study: 18 months

Tuition fees EU: 24000 EUR / total costs

Tuition fees Non EU: 24000 EUR / total costs

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